Stand out developers promoted at GDC 2012 [video]

GDC (Game Developers Conference) is the world’s largest and longest-running professionals-only game industry event and takes place this week, from the 7th to 9th of March in San Francisco, California. If you’re planning to attend the event, be sure to stop by our GDC booth (2320) and see our video featuring a new line-up of fully-optimised Xperia™ games from our Stand out developers . Read on to learn more about these games, our Stand out partners, and the benefits of the Stand out from the crowd marketing campaign.

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Stand out developers promoted at GDC 2012 [video]

Game developer tip 8: Handling screen orientation changes

Considering screen orientation is essential when creating a good user experience. Imagine having a game on your smartphone that can only be played with the phone facing one direction. Or what if the information entered in a field of an app gets erased every time you rotated the phone? It’s not an ideal user experience. So if you haven’t taken screen orientation changes into consideration when you’re developing your game, this is our next game developer tip. Read on for more details.

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Game developer tip 8: Handling screen orientation changes

Up your game offering with Adobe AIR® gamepad support for Xperia™ PLAY

Hey Adobe AIR® developers, now that Adobe® has introduced AIR Native Extensions (ANE) mobile development capabilities, have you been wondering how to optimise your games in AIR® to use the Xperia™ PLAY touchpad and gamepad buttons? Well, look no further. Sony Ericsson has created an ANE for the Xperia™ PLAY, which will allow you to gain access to touchpad and gamepad buttons so they can be used in AIR® games or content on the Xperia™ PLAY. Read on to download the Sony Ericsson Adobe AIR ANE and get more details.

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Up your game offering with Adobe AIR® gamepad support for Xperia™ PLAY

Create games for Xperia™ PLAY with the Unity engine

Our friends at design3 posted an interesting blog post the other day, including a great introduction on how to create games for Xperia™ PLAY using the Unity engine. If you are considering to create a game adapted to the unique Xperia™ PLAY hardware features, the Unity engine is a real good game development tool to use, considering all the features that comes with it (including the option to use the visual editor, javascript or C#, and the full support of both 2D and 3D art).

Head over to the design3 blog post to read more more about it! design3 is one of the leading game development portals in the industry. You can find hundreds of hours of video tutorials on game engine, 3D tools, 2D tools, and much more on their website. For more information about Xperia™ PLAY game development, check out our game development section.

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Create games for Xperia™ PLAY with the Unity engine

Latest channel for Xperia™ developers further expands reach to consumers

Have you had a chance to check out Sony Ericsson’s Xperia Games blog? With their recent announcement of 200 available games (and counting), consumers have another great place to find the latest news about Xperia gaming. And for developers working to get their games optimised for Xperia devices, such as through the Stand out from the crowd program, Developer World also sees this as fantastic opportunity to gain further exposure for your games. Jonas Petterson from the Sony Ericsson Developer Program explains more after the jump.

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Latest channel for Xperia™ developers further expands reach to consumers

Get rich or die tryin’ – get the game plan for developer success at AnDevCon, NOV 6-9

Been wondering how you can get your mobile game into the spotlight? Are you ready to start making money off of your standout app? Karl-Johan Dahlström’s session at AnDevCon – Get Rich or Die Tryin’ – Building Success with Xperia™ PLAY – can help kick-start your Android™ development and your game into high gear. Read on to get more details about this speaker session, the AnDevCon event, and an exclusive discount.

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Get rich or die tryin’ – get the game plan for developer success at AnDevCon, NOV 6-9

Game developer tip 5: Using proper versioning

If you haven’t put much thought into how you assign the application versioning for your game, it is definitely an important detail you should keep in mind. Correct versioning makes it easier for you to maintain the development of your game, and makes it easier for users to keep track of what version they are running. This is the fifth in a series of tips that supplement the XperiaTM game developer recommendations. This tip expands on Packaging recommendations – PK6 in the list of game developer recommendations: For the final version of a game, the version value should be “1.0.0” or higher and the current APK version should be higher than for any of the game’s previous releases.

Read more about this important recommendation after the jump.

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Game developer tip 5: Using proper versioning

Reach out to 97+ million customers through the AT&T Developer Program

More good news for all the folks in the US! If you haven’t already heard, the Xperia™ PLAY is now on sale through AT&T in the US market. We really think all aspiring developers aiming at the US market should not miss the AT&T Developer program. The AT&T Developer Program is your official resource to learn, develop and launch your mobile apps for AT&T’s 97+ million customers.

Read more about AT&T’s launch of Xperia™ PLAY and the AT&T Developer Program after the jump!

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Reach out to 97+ million customers through the AT&T Developer Program

PlayStation® Suite SDK for Xperia™ PLAY announced

Sony Computer Entertainment just announced that it will offer software development kits (SDK) for PlayStation ® Suite, called “PlayStation® Suite SDK”. Planned for this November, the PlayStation® Suite SDK will allow you to create content and certify hardware for PlayStation® Certified devices. Developer World sees this as a great tool to support you as a game developer, whether you’re a beginner or expert programmer.

Read more about the Playstation® Suite SDK after the jump.

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PlayStation® Suite SDK for Xperia™ PLAY announced
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