Our fifth weekly app promotion tip together with our friends at App Promo examines the basics of search engine marketing (SEM) and search engine optimisation (SEO). You may not have heard of it, but most likely you’ve already done it. With search engine marketing, you’re simply using the internet to promote your website by increasing its visibility in search engine results. Search engine optimisation, adjusting your website content to achieve a higher ranking in search results, is part of this marketing.
Read on to learn how to make it all happen, and ensure yourself with a higher ranking.