We’re excited to announce a new promotion channel for game developers called Xperia exclusive, which will be visible on the majority of all Xperia™ smartphones and tablets. This channel will promote games and game developers who are willing to go the extra mile and create unique in-game content exclusive to Xperia™ smartphones. It could for example be special Xperia™-car, or the option to play as a new character. These games will also include a link from the main menu of the Xperia™ exclusive list (for the best discoverability of new games), and they will be fully optimised for Xperia™ smartphones. Are you a game developer who wants to be part of this? Learn more after the jump.
If you’re gearing up to attend Droidcon UK next week, don’t miss the opportunity to attend Erik Hellman’s session Fast, user friendly, and effective network communication on Android on Day 2. Erik, a research engineer here at Sony and a regular speaker at Droidcon events, sat down with the DroidCon organisers to discuss his Droidcon experiences, Android development, and how developers can make their applications better. Read the Erik Hellman interview on Droidcon News for the inside scoop.
If you’re hungry for some meaty developer sessions, then you might want to check out the Big Android BBQ. This preeminent mobile technology conference for Android developers and enthusiasts takes place in Hurst, Texas, USA, from October 19-21. We will be there running a number of interesting and useful speaker sessions, such as a session on how to work with a dynamic sensor HAL. You will also be able to visit our booth to check out our latest products, an opportunity to talk with some of our engineering experts, and maybe pitch us an app idea for a SmartWatch app extension. Learn more about the event and all the Sony activities after the jump.
In this ninth weekly app promotion tip together with our friends at App Promo, we cover the subject of winning! Specifically, we’re talking about holding contests and promotions. If you’re thinking of having a contest to promote your app, consider leveraging the time of the year for added value. For instance, if you’ve got a mobile game that includes ghosts and goblins, hold a contest around Halloween time. And even if the time of year doesn’t provide you with an opportunity to promote your app, create your own occasion using a contest or promotion. Head over to our tips & tutorials section and read the rest of App Promo tip #9 to learn how to use contests and promotions to draw attention to your apps.
In this eighth weekly app promotion tip together with our friends at App Promo, we look at how you can succeed in paid advertising, whether it’s mobile, online, or printed. To ensure the money invested into advertising is well spent, be sure to go in with an objective carrying a clear message. It’s also important to keep your ad simple, and to know who your ad is targeting. With the right preparation, your ad launch can easily boost your marketing campaign efforts. Read further to learn how you can make the most out of paid media.
Do you want to know more about your Android™ device and compare it to other users’ devices? Check out Anfish – a new app from one of our partners called AZSoft Technology Inc. In Anfish you can view info about the hardware of your smartphone, along with statistics on popular devices and most common Android versions in your area. Read more about Anfish after the jump!
If you’ve developed a mobile app, there’s a good chance that you’ve got at least one user that’s from Silicon Valley or California, which might not seem like a big deal. But if you’re also collecting user data, it can be a big deal because of an existing, but little known state law, called the California Online Privacy Protection Act. According to this law, if a mobile app collects any personal data from a California resident, the app must provide a security policy for users. Read on to understand more about this law, to learn about what data you should collect, and to get hints for keeping user data secure.
Ready to take your Android™ development one step further? Do you want your app to get visible to thousands of Sony Xperia™ phones? Haven’t checked out the Timescape™ developer section yet? If so, then follow along with Sony Software Engineer, Robert Helmbro, as he’s provided this step-by-step tutorial for developing your own Timescape™ extension.
Read more after the jump.
Been wondering how you can get your mobile game into the spotlight? Are you ready to start making money off of your standout app? Karl-Johan Dahlström’s session at AnDevCon – Get Rich or Die Tryin’ – Building Success with Xperia™ PLAY – can help kick-start your Android™ development and your game into high gear. Read on to get more details about this speaker session, the AnDevCon event, and an exclusive discount.
Google recently announced multiple APK support in Android Market™, which allows you to upload multiple versions of an APK for a single product listing, instead of having to upload a single APK file for every version of your product. We got the lowdown from Anupam Nath, a Developer Support Engineer at Sony Ericsson, who explains in more detail about how this new feature can help solve some of your issues when publishing your app on Android Market™. See more after the jump.