App Promo tip #8: Get ahead with paid advertising

In this eighth weekly app promotion tip together with our friends at App Promo, we look at how you can succeed in paid advertising, whether it’s mobile, online, or printed. To ensure the money invested into advertising is well spent, be sure to go in with an objective carrying a clear message. It’s also important to keep your ad simple, and to know who your ad is targeting. With the right preparation, your ad launch can easily boost your marketing campaign efforts. Read further to learn how you can make the most out of paid media.

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App Promo tip #8: Get ahead with paid advertising

App Promo tip #7: Build your network and community connections

In this seventh weekly app promotion tip together with our friends at App Promo, we focus on networking within your circle professional and personal circles to increase the effectiveness of your marketing promotions. Tell your friends, your co-workers, and your business contacts about your product, and they may be able to spread the word exponentially. Also look for opportunities to market yourself and your product at conferences, tradeshows, and networking events. In this article, you’ll find out how to use networking to create opportunities for marketing your app. Read more after the jump.

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App Promo tip #7: Build your network and community connections

Stepping up our open source activities

As part of our continuing efforts towards openness and knowledge sharing, we are now stepping up our open source activities. For a long time, we have been one of the major contributors to the Android Open Source Project. We’ve also been active in the open developer community where we most notably published an ICS alpha release a couple of months ago. And now, we’re excited to release a couple of new open source projects that are available on our GitHub. As you can see below, we have just now released two very interesting projects as open source: the analysis tool ChkBugReport, and our WebGL implementation for Android™ 4.0.

This way, we would like to continue to be transparent, share our knowledge, and get external developer contributions to make the tools even better. On our GitHub, you can also find our Web SDK  project we published a while back, and a project called DrmLicenseService, which we will tell more about soon. Stay tuned for more information about open source projects going forward!

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Stepping up our open source activities

WebGL implementation for Xperia™ phones released as open source

In November, we announced that we were the first phone manufacturer in the world to support WebGL in the native Android web browser on Xperia™ phones. As a next step, we are now very excited to release our WebGL implementation for our coming Xperia™ phones running Android™ 4.0 (Ice Cream Sandwich) and above as open source. Read more after the jump, as Anders Edenbrandt, Senior Software Architect, explains more!

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WebGL implementation for Xperia™ phones released as open source

Camera libraries available for Sony Ericsson phones

As promised when we announced our support of independent developers, we have now made the camera library binaries for a number of Sony Ericsson phones available under a special end user license agreement (EULA). You can use these camera libraries to handle the camera hardware in our 2011 Xperia™ phones except Xperia™ PLAY, which has a different camera module.

Download and find out more after the jump.

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Camera libraries available for Sony Ericsson phones

Get rich or die tryin’ – get the game plan for developer success at AnDevCon, NOV 6-9

Been wondering how you can get your mobile game into the spotlight? Are you ready to start making money off of your standout app? Karl-Johan Dahlström’s session at AnDevCon – Get Rich or Die Tryin’ – Building Success with Xperia™ PLAY – can help kick-start your Android™ development and your game into high gear. Read on to get more details about this speaker session, the AnDevCon event, and an exclusive discount.

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Get rich or die tryin’ – get the game plan for developer success at AnDevCon, NOV 6-9

Xperia Studio website is now live!

Xperia Studio is live. The official website is up and running, and shows off the latest collaborations with artists, intellectuals, and digital fanatics who have experimented with Xperia™ phones to remake reality. Instead of the ordinary research of making calls clearer or screens brighter, Xperia Studio is working with outside-the-box thinkers, who have already gone beyond the boundaries of mobile technology. Check out this video on the Invisible Universe and others on the Xperia Studio website to see the amazing ways that scientists, artists, and musicians have come up with for re-defining how to use Xperia™ smartphones. You can also download project source codes and apps from projects directly from the site. Do you have any wild or crazy ideas for Xperia Studio on how else you can use a smartphone?

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Xperia Studio website is now live!

Ericsson kick-starts EAA 2012 with mini-challenge

Developers, are you up for a challenge? We’re proud to team up with Ericsson to co-sponsor this year’s Ericsson Application Awards (EAA), and we’re very excited to announce the first mini-challenge for EAA 2012, which starts September 14. By taking part in the EAA competitions, developers have a unique opportunity to gain exposure within the telecommunications world, as well as a chance to reach out to customers through Ericsson’s marketing channels, PLUS the opportunity to win Sony Ericsson phones and €15,000 in prize money.

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Ericsson kick-starts EAA 2012 with mini-challenge

Search functionality improvements on Developer World

As you might have noticed, the search functionality here on Developer World has been improved. Besides being faster, it returns much more relevant results. Gone are the days with broken search results and results limited to our Articles and Downloads sections. You can now find everything from all sections of Developer World, including News, Blogs, Tutorials and Downloads sections. You can easily find drivers for many Sony Ericsson phones. You can even search inside documents from our vast archive of user guides and white papers, available mainly in PDF format. Happy hunting!

Your feedback is greatly appreciated and if you find any issues on the Developer World site, or if you have any suggestions or recommendations on improvements, please let us know by using the Comments link at the end of this post.

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Search functionality improvements on Developer World
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