Our third weekly app promotion tip together with our friends at App Promo takes a closer look at app stores. Using these channels to market and sell your apps is your best tool for getting users to discover your app, so understanding how to best use these stores can make all the difference for you, your app, and your business. Follow the jump to learn how to position your product in apps stores, how to make the most out of keywords and categories, how to handle reviews and rating, and much more.
In our second weekly app promotion tip together with our friends at App Promo, we’re looking at app pricing. Now that you’ve successfully created your app, your next step is to figure out how much you should charge users for it. Or maybe you’re thinking of not charging anything at all, but plan to earn revenue in other ways, such as through in-app sales. Read more about how to get your app pricing right in this article.
Starting today, we’re introducing App Promo’s developer 101 tutorial series, where we’ve asked our friends at App Promo, a leading app marketing and strategy firm, to share some of their best hints and tips for developers. We’ll be sharing their tutorials as a summer series of blog posts that will be published weekly for the next 10 weeks.
App Promo’s first tip focuses on the importance of understanding your product. In order to create a truly successful product, you must take a step back and look at your app from outside-in. What is the purpose of the app and why would a user in your target group use it? Have you defined a target group? If you spread too thin when defining your target group, you might not get any pickup in any demographic groups. If you instead target a well-defined group, you’re improving your chances a lot of getting successful with this group. From there, you can widen your scope. This concept and much more is explained in this article. Learn more…
Do you want to know more about your Android™ device and compare it to other users’ devices? Check out Anfish – a new app from one of our partners called AZSoft Technology Inc. In Anfish you can view info about the hardware of your smartphone, along with statistics on popular devices and most common Android versions in your area. Read more about Anfish after the jump!