Sony Ericsson at Telematics Munich 2010

On 3-4 November, industry leaders and decision-makers will gather at the Telematics conference in Munich. It’s Europe’s biggest and most focused conference and exhibition for the digital in-car, mobile and web industries. And of course Sony Ericsson will be there.

Troed Sångberg, Director of Research at Sony Ericsson, will participate in the panel “Leverage Wireless Tech to Optimise the In-Car Environment”. He will give his view on how our existing connected mobile environment not only can be brought into the car, but how car-specific use cases can be added to create new experiences from the merger of the car, mobile and social environments. Visit Troed’s personal blog for some elaborated thoughts on this.

More info about the event can be found on the Telematics Munich website.  For some hints and tips on how to use your phone in the car, visit

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Ericsson Application Awards – Code for Cash!

Ericsson application awards

Interested in winning €15,000? Develop an Android™ app using at least one API from Ericsson Labs and you will have the chance. Ericsson is now launching the Ericsson Application Awards, a global competition open for both students and small/medium sized companies with up to 100 employees. So why not take the chance to use your superior coding skills to win some hard cash? Find out all the details on the Ericsson Application Awards website, and the Sony Ericsson Developer World website.

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Android devices dominate at CTIA Enterprise & Applications 2010

The Android force was strong at last week’s CTIA Enterprise & Applications 2010 event in San Francisco, CA, USA. Almost a dozen Android devices were showcased – some with large touchscreens, qwerty keyboards, and dual cameras – along with the latest in mobile applications and services.

The show’s Android Bootcamp, hosted by SVAndroid, further provided a broad range of technical and business information from Android experts, solution leaders, and developers, and included an opportunity for Android startup companies to demo apps live in front of the audience.

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Sell and buy Android™ apps on more markets

In case you have not seen it, Google™ yesterday announced that developers will soon be able to sell apps on Android Market in 18 new countries, including Argentina, Belgium, Brazil, Czech Republic, Denmark, Finland, Hong Kong, India, Ireland, Israel, Mexico, Norway, Poland, Portugal, Russia, Singapore, Sweden, and Taiwan. There will then be 32 countries in total where you can sell and buy applications in Android Market.

Google also announced that developers from 20 new countries will be able to submit applications for sale on Android Market. This makes it possible for developers from 29 countries in total to sell paid apps. The new countries are Argentina, Australia, Belgium, Brazil, Canada, Denmark, Finland, Hong Kong, Ireland, Israel, Mexico, New Zealand, Norway, Portugal, Russia, Singapore, South Korea, Sweden, Switzerland and Taiwan.

More info can be found on the Android developers blog.

This is really good news and we are looking forward to see expansion into more markets.

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Need to borrow a Sony Ericsson phone for testing your mobile app?

You’ve heard it here first… we’re announcing the rollout of our new Sony Ericsson Device Loaner Program. You guys had been asking for it, and we listened, and decided to take immediate action. To get the program up and running as soon as possible, we’ve partnered with an experienced U.S. vendor, Vienna Channels, to help facilitate the phone loaner service and logistics.

It’s a fairly quick and easy process to get signed up to borrow a Sony Ericsson phone. I signed up myself and it only took a few minutes. Once you’re fully signed up with Vienna Channels, there are a lot of great features on the Device Loaner Program site. For example, from the Products menu on the main page, you can view phone specifications and check real-time inventory levels of the phones available. From the Reports menu, you can even generate custom shipment reports.

Since the program is still new and inventory is limited, only one phone per developer/order is currently allowed. For now, two models are available – Xperia™ X10a phone and Xperia™ Mini Pro – but we will be continuously adding new phone models to the inventory list. You’ll also need to have a valid credit card when signing up, to pay for the shipping costs. If the device is not returned, the full cost of the device plus a 10% restocking fee will be charged to your credit card. The program is initially aimed at the U.S./Canadian market, but if you’re ordering outside of North America, please be aware that you’ll be paying for international shipping fees, plus applicable customs/duties for your particular destination.

If you have any questions about the Sony Ericsson Device Loaner Program, send an email to

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Android and Sony Ericsson attracts interest at Mobile Monday Malmö

Mobile Monday in Malmö, Sweden, took place this week and it was a really nice event with inspiring presentations from several different speakers, including Troed Sångberg from Sony Ericsson. The main theme was the Future of Openness (in Mobile), and a lot of people were very interested in how Sony Ericsson is working with openness and Android.

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