Ever had trouble viewing your phone screen in bright sunlight? Yesterday, we announced the Xperia™ P, which solves this problem through Sony’s new WhiteMagic™ technology. In the Xperia P display we introduce a fourth sub pixel, adding a white to the red, green and blue that common displays have. By combining this sophisticated new hardware with advanced algorithms, the display becomes up to twice as bright and up to twice as power efficient. When used outside with “outdoor mode”, the screen of the Xperia™ P is one of the brightest displays on the market; while inside with “indoor mode”, it is extremely power efficient. Get a deeper understanding of the technology after the jump.