Srikar Kasarla at SEE09: “Open source is the future of mobile. Here’s how to make money from it.”

Srikar Kasarla, Partner Manager

Srikar Kasarla, Partner Manager

Srikar Kasarla is working as a Partner Manager in the Content & Services team here at Sony Ericsson. At the Symbian Exchange Exposition in London next week he will be talking about “Shortening the path from code to cash” . I grabbed him in the corridors of the Sony Ericsson Lund office and asked him a few questions about his talk.

Developer World: So, what will you talk about?

Srikar Kasarla: I will be talking about open source as the future for mobile development and what new business models this shift opens up for.

DW: What kind of business models?

SK: We’re seeing a growth in mobile advertising and service subscriptions for example.

DW: Sounds like mobile is moving in the direction of the web. What benefits are there to working with the Symbian platform in this environment?

SK: One big benefit is the fact that you have multiple application stores compared to other platforms. This competition is very good for the developers. It also makes it possible to target different markets. Another benefit is that different application stores can have different philosophies behind how they accept application submissions. Sony Ericsson has chosen Quality over Quantity, with a fast approval process and free submissions.

DW: OK, that’s certainly sounds like a short path between code and cash?

SK: Yes, we are working hard to make sure applications are reviewed as soon as possible after submission. But we welcome feedback from developers on how to make things even better so I’m looking forward to SEE to meet the people behind the code.

Don’t miss Srikars talk if you’re attending SEE09: “Shortening the path from code to cash“, it’s the 27th of October at 16:30-17:00.

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It’s not about smartphones

For a long time we (meaning manufacturers, analysts and marketing entities) have divided mobile phone devices up into two categories, so called feature phones and smartphones. There’s also been an implicit “budget” category consisting of feature phones with, less, features.

Since some time back, I’d claim this has changed. There are now devices on the market that are used in a different way, signifying a disruptive shift in what’s usually known as the mobile phone industry. The common denominator between the categories I just brought up is the word phone, while these new devices are seen as something else.

Enter well known usability expert Jakob Nielsen, whose research into mobile web experience divides the device market up into three categories instead; feature phones, smartphones and touch phones.

While touch phones as a name indeed describes most of these devices on the market today, most existing touch devices haven’t got the usability Nielsen is referring to and it’s also likely that other forms of navigation than strictly touch is possible. Thus, there ought to be a better name for them. I like MID, short for Mobile Internet Device, since I believe these new devices to have shifted the primary use case from being phones to being windows to the Internet.

The addition of a new category, where the dividing line is both the usability [of the web] as well as a new primary purpose [Internet, not phone calls] causes some change looking at the existing industry. These devices are still viewed from an analyst perspective as being smartphones, and thus we see interesting headlines on who sells the most smartphones on the market vs who makes the most money on these devices, without realising that it’s an apples vs oranges thing [slight pun intended].

I was one of the original designers of the Sony Ericsson P800, a device that with the tech available then (2002) could be seen as being one of the first to [try to] create this new experience, but they would still not be in the same category. Something else has changed.

Working at a mobile manufacturer, especially with research, means you sometimes find yourself using a device that might be a bit, ehrm, unstable. That recently happened to me, and I found myself in the pretty interesting situation of carrying a device that restarted itself in the middle of phone calls. All of them.

Still, I kept using the device – something I wouldn’t have done a few years ago. It turns out my primary purpose of carrying a small digital device with me is not about making phone calls any more, it’s about being connected to the Internet at large – in a way that is both easy to use and optimized for an Internet/web experience.

This also indicates another problem with naming them just touch phones, or touch devices. To be able to be a true window to the Internet means that I should be able to perform all the activities I’m used to, while mobile. Adding touch to what is otherwise a feature phone, or just using a smartphone, doesn’t give me the same experience since the device limits what I’m able to do, in one way or another (lack of third party applications, or restricted third party applications). Openness, is the last dividing factor.

These devices have an active aftermarket experience. I can count on – even expect – the Internet services I’m using to be reachable with excellent usability either through the web or through low-cost (even free) applications, produced by anyone with a minimum of creation and publishing effort.

Thus, a new category of devices has been born. They’re not smartphones, they’re something else. And we love them.

For more on how open source and openness will enable a shift in speed of innovation in the mobile arena, please come and listen to my presentation on the Future of Open Source in Mobile, at OSiM Amsterdam 15-16 of September

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Rebecca Williams, GoSpoken: “Ease of use most important factor for mobile application success”

gospoken_logo

Our application store has been open for application submission since July and the first applications have been available on PlayNow™ arena for a couple of weeks.

One of the first applications that went through our submission process was an ebook reader from GoSpoken. I asked Rebecca Williams at GoSpoken a few questions about their experiences as a mobile application development company and about selling their Michael Jackson ebook on the Sony Ericsson application shop, PlayNow™ arena.

Developer World: Tell us a little about your company and the application you submitted?

Rebecca Williams: The idea of GoSpoken is to read or listen to your favourite books whenever and where ever you are; simply books on the go. We launched GoSpoken last April (08) at the London Book Fair with 8 audio books on our mobile site. Since then we have grown to a catalogue of over 6,000 ebooks and audio books (25,000 by the end of the year) for download direct to mobile including bestselling authors such as Stephen King, James Patterson and Sophie Kinsella. Bestselling author and ex SAS operative Andy McNab is an enthusiastic business partner and last year Lord Ashcroft’s investment companies invested in GoSpoken to allow us to expand into new territories.

The app we have live on Fun & downloads and PlayNow™ arena is our ebook reader which downloads onto any JAVA-enabled handset. Each book comes with its own reader which means you don’t need to download the ereader and then the content. It comes all at once so you have quick and easy access to your content.

DW: What was your biggest challenges when developing the app? Any advice to other developers who’s thinking about selling an application?

RW: The biggest challenge was to create an ebook reader which serves many handsets whilst being easy to use. We speak to our customers as much as possible to understand how we can improve it and we are constantly developing it from their feedback. I personally love the night mode (white text on black background) which means I can read in bed at night without waking my husband! My advice to other developers is; whatever the application it must be easy to use or you will turn customers off very quickly.

DW: What can be improved from our part when it comes to selling and developing the application? Any feedback to Sony Ericsson?

RW: We have a great relationship with Sony Ericsson and the process of going live on your platform has been quick and painless. We are already talking about how we can best promote books to your customers, particularly on your large screen handsets which are ideal for reading books, and offer our full catalogue rather than selected titles; so watch this space!

It would be great to have access to real time reporting and be able to pre-load new handsets with free books or exclusive content.

Thanks, Rebecca, and good luck with your application!

Erik Starck
Community Manager, Developer World

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