Xperia™ Z and other new models added to our Device Loaner service

If you’re a developer based in the US or Canada, and are eager to start testing your apps to ensure they work on the latest Xperia™ smartphones, you’re in luck! We’ve just added Xperia Z, Xperia ZL, and Xperia T to our Device Loaner Programme. And tablets and mobile accessories are also available, including the Xperia Tablet S and Sony SmartWatch. With the Device Loaner Programme, you can freely borrow a physical Xperia™ smartphone, tablet, or accessory device for up to 30 days, to ensure that your app works properly with Sony products. Read more about the programme after the jump.

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Xperia™ Z and other new models added to our Device Loaner service

The new Mobile BRAVIA® Engine 2 takes your viewing experience to the next level [video]

Remember when we explained Mobile BRAVIA® Engine earlier this year? Now we’ve deployed an improved version, Mobile BRAVIA® Engine 2, which is a key part of the great viewing experience of the recently announced Xperia Z. It is also included on Xperia ZL and Xperia V. Mobile BRAVIA® Engine 2 has an updated contrast enhancement algorithm and a more advanced sharpness filter, to further improve viewing experience. Continue reading as we will tell you all about what’s new, and how Mobile BRAVIA® Engine 2 works!

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The new Mobile BRAVIA® Engine 2 takes your viewing experience to the next level [video]

Technology reboot: NFC support in (even more) Xperia™ devices

At the start of the year, we reported on a number of Sony Xperia smartphones and accessories supporting NFC (Near Field Communication). In that article, we also looked at NFC technology in more detail, provided some use cases, and explained how we work with NFC. And in that time, we’ve introduced even more NFC-supported smartphones. Read on to get the full list and a general recap of what NFC is all about.

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Technology reboot: NFC support in (even more) Xperia™ devices

XDA-developers name Sony “OEM of the year”

Today, XDA-developers comes with some great news, as they have announced that Sony is named OEM of the year. We’re really honored by this, and we’re glad to see that our collaborations with the tech community are being so appreciated. We would actually like to send a big thank you to all of you in the community, especially highlighting the FreeXperia team for all their work. Going forward, we will continue to support the tech community. Stay tuned to Developer World, more dev-friendly initiatives are coming soon! Read more about Sony being named “OEM of the year” on the XDA website.

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XDA-developers name Sony “OEM of the year”

New promotion channel for game developers with “Xperia™ exclusive” in-game content

We’re excited to announce a new promotion channel for game developers called Xperia exclusive, which will be visible on the majority of all Xperia™ smartphones and tablets. This channel will promote games and game developers who are willing to go the extra mile and create unique in-game content exclusive to Xperia™ smartphones. It could for example be special Xperia™-car, or the option to play as a new character. These games will also include a link from the main menu of the Xperia™ exclusive list (for the best discoverability of new games), and they will be fully optimised for Xperia™ smartphones. Are you a game developer who wants to be part of this? Learn more after the jump.

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New promotion channel for game developers with “Xperia™ exclusive” in-game content

Presenting Sony’s first Xperia™ tablet [video]

Today we officially unveil the Xperia™ Tablet S, Sony’s second-generation tablet that features a slim, aluminium body, splash-proof design, and a 9.4“ HD display with low-friction coating and OptiContrast™ Panel for minimal reflection, high contrast and a real sense of depth. Inside this Android 4.0.3 (ICS ) tablet, you’ll find an NVIDIA® Tegra™3 1.4 GHz processor with ULP GeForce GPU. The Xperia™ Tablet S also provides a guest mode for versatile use, Small Apps (extended widgets) for easier multi-tasking, and the ability to play games wirelessly using a PS3 Controller. Read on to learn more about the Xperia™ Tablet S.

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Presenting Sony’s first Xperia™ tablet [video]

Mobile BRAVIA® Engine explained [video]

Do you have an Xperia™ smartphone that comes with Mobile BRAVIA® Engine? Are you curious to find out more about what this Sony technology actually does? Mobile BRAVIA® Engine is a high quality image engine that utilises technologies that have been successfully proven in Sony BRAVIA® TVs for a number of years. The Mobile BRAVIA® Engine combines contrast enhancement technologies used in Sony BRAVIA TVs with colour management, and adds sharpness filters and noise reduction to display vivid beautiful images and videos on your Xperia™ smartphone. The Mobile BRAVIA® Engine is included in most Xperia™ smartphones, and its effects apply to image and video viewing. Go on reading after the jump where we describe the technology in more detail!

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Mobile BRAVIA® Engine explained [video]

Xperia™ go and Xperia™ acro S brings extra durability and stylish water resistance [video]

Today, we’re announcing the Xperia™ go and Xperia™ acro S, our two newest additions to the line up of Sony Xperia™ smartphones. Xperia™ go is a refined IP67 classes smartphone , meaning it has the highest level of dust and water resistance you can find in a smartphone. Xperia™ acro S also offers PlayStation® certification. Designed for extra durability and water resistance, both Xperia™ go and Xperia™ acro S have scratch-resistant mineral glass displays and meet industry standard Internal Protection ratings for protection against dust and water immersion. Read more about the stylish durability of the Xperia™ go and Xperia™ acro S after the jump.

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Xperia™ go and Xperia™ acro S brings extra durability and stylish water resistance [video]

Learn about the new features in EDK 2.0 (and what others did to get more visibility)

In the latest version of our Extension Development Kit (EDK 2.0), which will let you create app extensions for the Timescape and Music player apps in Sony Xperia™ phones, we’ve included some useful new API features. For example, you can now include the number of user reactions for your Timescape™ event. You can also make it possible for the end user to interact with an event object in the Timescape™ spline, without launching a detailed view. These updates will make it easier to create compelling app extensions that stand out. A bunch of developers have already created their own EDK extensions – learn more after the jump!

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Learn about the new features in EDK 2.0 (and what others did to get more visibility)
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