Introducing WhiteMagic™ – the technology in Xperia™ P

Ever had trouble viewing your phone screen in bright sunlight? Yesterday, we announced the Xperia™ P, which solves this problem through Sony’s new WhiteMagic™ technology. In the Xperia P display we introduce a fourth sub pixel, adding a white to the red, green and blue that common displays have. By combining this sophisticated new hardware with advanced algorithms, the display becomes up to twice as bright and up to twice as power efficient. When used outside with “outdoor mode”, the screen of the Xperia™ P is one of the brightest displays on the market; while inside with “indoor mode”, it is extremely power efficient. Get a deeper understanding of the technology after the jump.

Read more

Introducing WhiteMagic™ – the technology in Xperia™ P

The new Xperia P – ultra-bright screen, dual core and slick unibody design

Today, we are happy to announce the Xperia™ P, the latest addition to the Xperia™ NXT series of next generation smartphones from Sony. Xperia™ P offers an ultra-bright viewing experience thanks to the introduction of WhiteMagic™ screen technology, and comes with a 4” Reality Display housed in aluminium, unibody design for a sleek look and feel. Xperia™ P also introduces the new ST-Ericsson U8500 platform, which provides a 1 GHz dual core processor with SMP technology for high-end performance. Plus, Xperia™ P gives you an 8MP capture camera, full 1080p HD recording & front camera, NFC, and a ton of other features. Read on to get the full story.

Read more

The new Xperia P – ultra-bright screen, dual core and slick unibody design