Srikar Kasarla is working as a Partner Manager in the Content & Services team here at Sony Ericsson. At the Symbian Exchange Exposition in London next week he will be talking about “Shortening the path from code to cash” . I grabbed him in the corridors of the Sony Ericsson Lund office and asked him a few questions about his talk.
Developer World: So, what will you talk about?
Srikar Kasarla: I will be talking about open source as the future for mobile development and what new business models this shift opens up for.
DW: What kind of business models?
SK: We’re seeing a growth in mobile advertising and service subscriptions for example.
DW: Sounds like mobile is moving in the direction of the web. What benefits are there to working with the Symbian platform in this environment?
SK: One big benefit is the fact that you have multiple application stores compared to other platforms. This competition is very good for the developers. It also makes it possible to target different markets. Another benefit is that different application stores can have different philosophies behind how they accept application submissions. Sony Ericsson has chosen Quality over Quantity, with a fast approval process and free submissions.
DW: OK, that’s certainly sounds like a short path between code and cash?
SK: Yes, we are working hard to make sure applications are reviewed as soon as possible after submission. But we welcome feedback from developers on how to make things even better so I’m looking forward to SEE to meet the people behind the code.