SmartWatch firmware update released (and you can still get a free device)

Last week we released a firmware update for the Sony SmartWatch, which includes new UI updates and improved performance. And if you’re a developer, don’t forget that you can get a free SmartWatch device if you come up with a good idea and plan for a new SmartWatch extension. If you submit a new SmartWatch enabled app to Google Play before June 26, we will also send you a Smart Wireless Headset pro as a bonus! We might also ask to promote your app in Sony’s social media channels… Check out the video above, and the Free SmartWatch campaign page to learn more!

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SmartWatch firmware update released (and you can still get a free device)

Reach out to 97+ million customers through the AT&T Developer Program

More good news for all the folks in the US! If you haven’t already heard, the Xperia™ PLAY is now on sale through AT&T in the US market. We really think all aspiring developers aiming at the US market should not miss the AT&T Developer program. The AT&T Developer Program is your official resource to learn, develop and launch your mobile apps for AT&T’s 97+ million customers.

Read more about AT&T’s launch of Xperia™ PLAY and the AT&T Developer Program after the jump!

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Reach out to 97+ million customers through the AT&T Developer Program

Ericsson kick-starts EAA 2012 with mini-challenge

Developers, are you up for a challenge? We’re proud to team up with Ericsson to co-sponsor this year’s Ericsson Application Awards (EAA), and we’re very excited to announce the first mini-challenge for EAA 2012, which starts September 14. By taking part in the EAA competitions, developers have a unique opportunity to gain exposure within the telecommunications world, as well as a chance to reach out to customers through Ericsson’s marketing channels, PLUS the opportunity to win Sony Ericsson phones and €15,000 in prize money.

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Ericsson kick-starts EAA 2012 with mini-challenge

Lame Castle from Be-Rad Entertainment – a fortress of fun on the Xperia™ PLAY

As the wonderfully innovative Xperia™ PLAY games continue to keep coming into the Stand out from the Crowd submission site, Sony Ericsson is pleased to showcase the next standout game – Lame Castle from Be-Rad Entertainment – and fully optimized for the Xperia™ PLAY.

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Lame Castle from Be-Rad Entertainment – a fortress of fun on the Xperia™ PLAY

Hyperlight from CatfishBlues Games shines as a standout game for Xperia™ PLAY

Sony Ericsson is excited to see the innovation that game developers have come up with since the launch of the Xperia™ PLAY. We’re pleased to showcase Hyperlight from CatfishBlues Games, the first of several of top Stand out from the Crowd contenders who have created a top-notch game designed for maximum impact, and most importantly, fully optimised for the Xperia PLAY.

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Hyperlight from CatfishBlues Games shines as a standout game for Xperia™ PLAY

Developers score huge advantage with Sony Ericsson and Major League Gaming partnership

Sony Ericsson and Major League Gaming (MLG), the world’s largest professional video game league and provider of cross-platform online videogame competition, recently announced a partnership that makes the Xperia™ PLAY the official mobile device of Major League Gaming. The new partnership allows MLG to showcase the capabilities of the Xperia™ PLAY through product demos, game challenges and giveaways. Developers will also benefit from the potential of a new audience to connect and test games with, given MLG’s  highly engaged, community of gamers.

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Unity and Xperia™ PLAY create a two-hit combo for game developers

Sony Ericsson and Unity Technologies recently announced a partnership to bring games to the Xperia™ PLAY through its Union content distribution service. Through this partnership, Sony Ericsson will feature Union games on the Xperia™ PLAY through its games recommender application. Unity has created a special API specific to the Xperia™ PLAY to offer developers an easy route to implementing the Xperia™ PLAY’s gaming controls and optimizing their games for them. Together, both companies will work with their developer bases through online, business development and event-based initiatives, such as the upcoming Game Developers Conference 2011 in San Francisco, CA.

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