New promotion channel for game developers with “Xperia™ exclusive” in-game content

We’re excited to announce a new promotion channel for game developers called Xperia exclusive, which will be visible on the majority of all Xperia™ smartphones and tablets. This channel will promote games and game developers who are willing to go the extra mile and create unique in-game content exclusive to Xperia™ smartphones. It could for example be special Xperia™-car, or the option to play as a new character. These games will also include a link from the main menu of the Xperia™ exclusive list (for the best discoverability of new games), and they will be fully optimised for Xperia™ smartphones. Are you a game developer who wants to be part of this? Learn more after the jump.

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New promotion channel for game developers with “Xperia™ exclusive” in-game content

Fast, user friendly, and effective network communication on Android at Droidcon

If you’re gearing up to attend Droidcon UK next week, don’t miss the opportunity to attend Erik Hellman’s session Fast, user friendly, and effective network communication on Android on Day 2. Erik, a research engineer here at Sony and a regular speaker at Droidcon events, sat down with the DroidCon organisers to discuss his Droidcon experiences, Android development, and how developers can make their applications better. Read the Erik Hellman interview on Droidcon News for the inside scoop.

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Fast, user friendly, and effective network communication on Android at Droidcon

Join us at the Big Android BBQ for a big serving of meaty Android sessions

If you’re hungry for some meaty developer sessions, then you might want to check out the Big Android BBQ. This preeminent mobile technology conference for Android developers and enthusiasts takes place in Hurst, Texas, USA, from October 19-21. We will be there running a number of interesting and useful speaker sessions, such as a session on how to work with a dynamic sensor HAL. You will also be able to visit our booth to check out our latest products, an opportunity to talk with some of our engineering experts, and maybe pitch us an app idea for a SmartWatch app extension.  Learn more about the event and all the Sony activities after the jump.

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Join us at the Big Android BBQ for a big serving of meaty Android sessions

App Promo tip #10: Monitor & analyse app data to gauge your marketing progress

In this last weekly app promotion tip together with our friends at App Promo, we conclude the series with a focus on analytics and monitoring. Once you’ve set your marketing plan in motion, how do you know if your efforts to promote your app are paying off? To gauge your results, the common metrics for mobile apps are usually downloads or activity, and there a number of ways to collect this data. In this article, we help you to understand what specific data you can measure and how to analyse this data to better understand your user.

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App Promo tip #10: Monitor & analyse app data to gauge your marketing progress

App Promo tip #9: Use contests & promotions to win app visibility

In this ninth weekly app promotion tip together with our friends at App Promo, we cover the subject of winning! Specifically, we’re talking about holding contests and promotions.  If you’re thinking of having a contest to promote your app, consider leveraging the time of the year for added value. For instance, if you’ve got a mobile game that includes ghosts and goblins, hold a contest around Halloween time. And even if the time of year doesn’t provide you with an opportunity to promote your app, create your own occasion using a contest or promotion. Head over to our tips & tutorials section and read the rest of App Promo tip #9 to learn how to use contests and promotions to draw attention to your apps.

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App Promo tip #9: Use contests & promotions to win app visibility

App Promo tip #9: Use contests & promotions to win app visibility

In this ninth weekly app promotion tip together with our friends at App Promo, we cover the subject of winning! Specifically, we’re talking about holding contests and promotions.  Whether or not the time of year provides an opportunity to promote your app, or if you choose to create an occasion, using contests or promotions are a great way to draw attention to your apps. Read this article to get promotional ideas, contests tips, and important considerations when awarding prizes.

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App Promo tip #9: Use contests & promotions to win app visibility

App Promo tip #8: Get ahead with paid advertising

In this eighth app promotion tip together with our friends at App Promo, we look at how you can succeed in paid advertising, whether it’s mobile, online, or printed. To ensure the money invested into advertising is well spent, be sure to go in with an objective carrying a clear message. It’s also important to keep your ad simple, and to know who your ad is targeting. With the right preparation, your ad launch can easily boost your marketing campaign efforts. Read further to learn how you can make the most out of paid media.

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App Promo tip #8: Get ahead with paid advertising

App Promo tip #8: Get ahead with paid advertising

In this eighth weekly app promotion tip together with our friends at App Promo, we look at how you can succeed in paid advertising, whether it’s mobile, online, or printed. To ensure the money invested into advertising is well spent, be sure to go in with an objective carrying a clear message. It’s also important to keep your ad simple, and to know who your ad is targeting. With the right preparation, your ad launch can easily boost your marketing campaign efforts. Read further to learn how you can make the most out of paid media.

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App Promo tip #8: Get ahead with paid advertising

Get to know your Android™ smartphone with the Anfish analysis app

Do you want to know more about your Android™ device and compare it to other users’ devices? Check out Anfish – a new app from one of our partners called AZSoft Technology Inc. In Anfish you can view info about the hardware of your smartphone, along with statistics on popular devices and most common Android versions in your area. Read more about Anfish after the jump!

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Get to know your Android™ smartphone with the Anfish analysis app

Full disclosure required for app users in California

If you’ve developed a mobile app, there’s a good chance that you’ve got at least one user that’s from Silicon Valley or California, which might not seem like a big deal. But if you’re also collecting user data, it can be a big deal because of an existing, but little known state law, called the California Online Privacy Protection Act.  According to this law, if a mobile app collects any personal data from a California resident, the app must provide a security policy for users. Read on to understand more about this law, to learn about what data you should collect, and to get hints for keeping user data secure.

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Full disclosure required for app users in California
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