App Store Optimisation #4: Sell your app through screenshots

For our fourth App Store Optimisation (ASO) post with our friends at App Promo, the focus shifts onto screenshots. When you’re trying to sell your app in an app store, don’t forget that users will rely on any screenshots that you make available, more so than the copy describing your app. For this reason, it’s important to consider the visuals as part of your sell-in. You’ll also need to avoid some common mistakes developers make when taking app screenshots. Read on and start making improvements to your screenshots right away.

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App Store Optimisation #4: Sell your app through screenshots

App Store Optimisation #3: The power of an app icon

For our third App Store Optimisation (ASO) post with our friends at App Promo, we take a good look at icons. The image you select as your app icon is the hallmark of your branding – appearing on the app tray of your user’s device, and from the app store where the user decides whether or not to download your app. Read further to learn how take advantage of the impulsive nature of a mobile user’s download behaviour by making your app icon stand out from the crowd.

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App Store Optimisation #3: The power of an app icon

App Store Optimisation #2: What’s in a name? Everything!

In this second App Store Optimisation (ASO) post with our friends at App Promo, we cover the topic of app naming. The name you select for your app is a critical part of your app development, as it represents the branding for your product. Read on to learn how to select a logical app name, and why sometimes choosing a creative, personal name may actually limit your app discovery.

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App Store Optimisation #2: What’s in a name? Everything!

App Store Optimisation #1: The importance of app store optimisation

Starting today, we’re exciting to bring you App Promo’s App Store Optimisation (ASO) series, where our friends from App Promo, a leading app marketing and strategy firm, reveal their best strategies for how developers can succeed in the business of apps. In this five-part summer series, we will cover an essential ASO topic each week, focusing how to optimise your app store product page – the key to your app’s success. Our first post covers the importance of app store optimisation, and your app store product page. Read on to learn why app store optimisation is so important.

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App Store Optimisation #1: The importance of app store optimisation

Sony SmartWatch 2 announced, new SDK version to come [video]

Today marks the introduction of the new Sony SmartWatch 2, the world’s first water-resistant smartwatch with one-touch connectivity. Sony SmartWatch 2 is an extension to your Android™ handset, and serves as a multi-functional watch, notifier, Android app interface and phone remote control, all in a sleek, waterproof design. A new SDK version will soon be available, with added support and new features for Sony SmartWatch 2. Read on for the full specs for this new generation smartwatch.

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Sony SmartWatch 2 announced, new SDK version to come [video]

New experimental Illumination bar API available

Many people have contacted us about the API for the illumination bar available on a number of our Xperia™ smartphones, such as Xperia™ SP. And upon these requests from the developer community, we are as of today providing the Illumination API for free as an “experimental API”. This means you can experiment with illumination effects in your app in any way you like, but we will only provide limited documentation and no support. Read on to learn how to get started!

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New experimental Illumination bar API available

Support for Xperia™ Tablet Z in our flash tool for unlocked devices

We have now added support for Xperia™ Tablet Z to our flash tool for Xperia™ devices. With this tool, you can flash Sony software on devices with the boot loader unlocked. And now there is software available for Xperia™ Tablet Z (SGP321 and SGP311). Get all the information you need on the flash tool page.

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Support for Xperia™ Tablet Z in our flash tool for unlocked devices

More models added to the flash tool for unlocked Xperia™ devices (beta)

One of our most popular services here at Developer World is the flash tool for Xperia devices, which lets you flash Sony software on a device with unlocked boot loader. This is convenient if you want to go from a custom ROM to generic Sony software. We’ve now added software for several more models, most recently Xperia go, Xperia ray and Xperia neo V. At the moment, we support 13 different models, including Xperia Z and Xperia T. Check out the list of supported devices or click the read more link below for more information!

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More models added to the flash tool for unlocked Xperia™ devices (beta)

5 coding tips to make your app power-efficient (and optimised for Sony’s STAMINA mode)

The battery life of smartphones and tablets is extremely important for many users, and in order to provide end users with good battery performance, device manufacturers have a joint responsibility together with all of you app developers. The power-save feature STAMINA mode, available on our latest Xperia™ devices including Xperia Z, is a clever way for us to improve the battery life for our users. And as an app developer, there are several things you can do to make your app more power efficient. Read on for five of our best tips, that will also ensure your app runs well with STAMINA mode turned on.

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5 coding tips to make your app power-efficient (and optimised for Sony’s STAMINA mode)

Tutorial reboot: Develop energy and network efficient apps

When you develop an app, there are a few things you can do to make it use network and power resources as efficiently as possible. And by doing so, you will also provide a clearly enhanced user experience. Håkan Jonson, a research engineer at Sony Mobile’s Technology office, created a tutorial a while back that will help you develop energy and network efficient apps. In his tutorial, you will find useful and hands-on tips, as well as code examples that will help you improve your app.

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Tutorial reboot: Develop energy and network efficient apps
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