Today we kick-off the Stand out from the crowd programme, which is an app search campaign where we’re looking for professional developers with high quality apps that can bring something extra to the Sony experience. As part of the Stand out campaign, we will send out hundreds of devices to selected developers. We will also offer selected developers app promotion in online Sony channels, and at industry tradeshows like CES or Mobile World Congress. Get all the facts in the full post.
Going with the Xperia Z1, Sony also revealed the new Smart Imaging Stand IPT-DS10M at IFA in Berlin today. The Smart Imaging Stand pairs with your smartphone through one-touch NFC, and then launches a SmileCatcher app, which automatically follows people’s faces and takes pictures whenever someone smiles. In other words – a perfect party companion! For developers, there is a new experimental Motion API available, which will let you develop innovative new apps for the Smart Imaging Stand. Get all the details in the full post.
In this fifth App Store Optimisation (ASO) post with our friends at App Promo, the last order of app store business requires that you have an effective product page – ideally, one that provides an accurate description marketed toward your target audience. If your writing talents aren’t on par with your coding skills, let this article show you exactly how to write a product description and make it effective. Read more after the jump.
For our fourth App Store Optimisation (ASO) post with our friends at App Promo, the focus shifts onto screenshots. When you’re trying to sell your app in an app store, don’t forget that users will rely on any screenshots that you make available, more so than the copy describing your app. For this reason, it’s important to consider the visuals as part of your sell-in. You’ll also need to avoid some common mistakes developers make when taking app screenshots. Read on and start making improvements to your screenshots right away.
For our third App Store Optimisation (ASO) post with our friends at App Promo, we take a good look at icons. The image you select as your app icon is the hallmark of your branding – appearing on the app tray of your user’s device, and from the app store where the user decides whether or not to download your app. Read further to learn how take advantage of the impulsive nature of a mobile user’s download behaviour by making your app icon stand out from the crowd.
In this second App Store Optimisation (ASO) post with our friends at App Promo, we cover the topic of app naming. The name you select for your app is a critical part of your app development, as it represents the branding for your product. Read on to learn how to select a logical app name, and why sometimes choosing a creative, personal name may actually limit your app discovery.
Starting today, we’re exciting to bring you App Promo’s App Store Optimisation (ASO) series, where our friends from App Promo, a leading app marketing and strategy firm, reveal their best strategies for how developers can succeed in the business of apps. In this five-part summer series, we will cover an essential ASO topic each week, focusing how to optimise your app store product page – the key to your app’s success. Our first post covers the importance of app store optimisation, and your app store product page. Read on to learn why app store optimisation is so important.
Today marks the introduction of the new Sony SmartWatch 2, the world’s first water-resistant smartwatch with one-touch connectivity. Sony SmartWatch 2 is an extension to your Android™ handset, and serves as a multi-functional watch, notifier, Android app interface and phone remote control, all in a sleek, waterproof design. A new SDK version will soon be available, with added support and new features for Sony SmartWatch 2. Read on for the full specs for this new generation smartwatch.
Many people have contacted us about the API for the illumination bar available on a number of our Xperia™ smartphones, such as Xperia™ SP. And upon these requests from the developer community, we are as of today providing the Illumination API for free as an “experimental API”. This means you can experiment with illumination effects in your app in any way you like, but we will only provide limited documentation and no support. Read on to learn how to get started!
We have now added support for Xperia™ Tablet Z to our flash tool for Xperia™ devices. With this tool, you can flash Sony software on devices with the boot loader unlocked. And now there is software available for Xperia™ Tablet Z (SGP321 and SGP311). Get all the information you need on the flash tool page.