App Store Optimisation #5: Write an effective product description

In this fifth App Store Optimisation (ASO) post with our friends at App Promo, the last order of app store business requires that you have an effective product page – ideally, one that provides an accurate description marketed toward your target audience. If your writing talents aren’t on par with your coding skills, let this article show you exactly how to write a product description and make it effective. Read more after the jump.

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App Store Optimisation #5: Write an effective product description

App Store Optimisation #4: Sell your app through screenshots

For our fourth App Store Optimisation (ASO) post with our friends at App Promo, the focus shifts onto screenshots. When you’re trying to sell your app in an app store, don’t forget that users will rely on any screenshots that you make available, more so than the copy describing your app. For this reason, it’s important to consider the visuals as part of your sell-in. You’ll also need to avoid some common mistakes developers make when taking app screenshots. Read on and start making improvements to your screenshots right away.

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App Store Optimisation #4: Sell your app through screenshots

App Store Optimisation #3: The power of an app icon

For our third App Store Optimisation (ASO) post with our friends at App Promo, we take a good look at icons. The image you select as your app icon is the hallmark of your branding – appearing on the app tray of your user’s device, and from the app store where the user decides whether or not to download your app. Read further to learn how take advantage of the impulsive nature of a mobile user’s download behaviour by making your app icon stand out from the crowd.

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App Store Optimisation #3: The power of an app icon

App Store Optimisation #2: What’s in a name? Everything!

In this second App Store Optimisation (ASO) post with our friends at App Promo, we cover the topic of app naming. The name you select for your app is a critical part of your app development, as it represents the branding for your product. Read on to learn how to select a logical app name, and why sometimes choosing a creative, personal name may actually limit your app discovery.

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App Store Optimisation #2: What’s in a name? Everything!

App Store Optimisation #1: The importance of app store optimisation

Starting today, we’re exciting to bring you App Promo’s App Store Optimisation (ASO) series, where our friends from App Promo, a leading app marketing and strategy firm, reveal their best strategies for how developers can succeed in the business of apps. In this five-part summer series, we will cover an essential ASO topic each week, focusing how to optimise your app store product page – the key to your app’s success. Our first post covers the importance of app store optimisation, and your app store product page. Read on to learn why app store optimisation is so important.

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App Store Optimisation #1: The importance of app store optimisation

App Promo tip #10: Monitor & analyse app data to gauge your marketing progress

In this tenth weekly app promotion tip together with our friends at App Promo, we conclude the series with a focus on analytics and monitoring. Once you’ve set your marketing plan in motion, how do you know if your efforts to promote your app are paying off? To gauge your results, the common metrics for mobile apps are usually downloads or activity, and there a number of ways to collect this data. In our tips & tutorials section, read the rest of App Promo tip #10 to learn what kinds of data to analyse, and the methodologies to collect them.

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App Promo tip #10: Monitor & analyse app data to gauge your marketing progress

App Promo tip #10: Monitor & analyse app data to gauge your marketing progress

In this last weekly app promotion tip together with our friends at App Promo, we conclude the series with a focus on analytics and monitoring. Once you’ve set your marketing plan in motion, how do you know if your efforts to promote your app are paying off? To gauge your results, the common metrics for mobile apps are usually downloads or activity, and there a number of ways to collect this data. In this article, we help you to understand what specific data you can measure and how to analyse this data to better understand your user.

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App Promo tip #10: Monitor & analyse app data to gauge your marketing progress

App Promo tip #9: Use contests & promotions to win app visibility

In this ninth weekly app promotion tip together with our friends at App Promo, we cover the subject of winning! Specifically, we’re talking about holding contests and promotions.  Whether or not the time of year provides an opportunity to promote your app, or if you choose to create an occasion, using contests or promotions are a great way to draw attention to your apps. Read this article to get promotional ideas, contests tips, and important considerations when awarding prizes.

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App Promo tip #9: Use contests & promotions to win app visibility

App Promo tip #8: Get ahead with paid advertising

In this eighth app promotion tip together with our friends at App Promo, we look at how you can succeed in paid advertising, whether it’s mobile, online, or printed. To ensure the money invested into advertising is well spent, be sure to go in with an objective carrying a clear message. It’s also important to keep your ad simple, and to know who your ad is targeting. With the right preparation, your ad launch can easily boost your marketing campaign efforts. Read further to learn how you can make the most out of paid media.

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App Promo tip #8: Get ahead with paid advertising

App Promo tip #7: Build your network and community connections

In this seventh app promotion tip together with our friends at App Promo, we focus on networking within your circle professional and personal circles to increase the effectiveness of your marketing promotions. Tell your friends, your co-workers, and your business contacts about your product, and they may be able to spread the word exponentially. Also look for opportunities to market yourself and your product at conferences, tradeshows, and networking events. In this article, you’ll find out how to use networking to create opportunities for marketing your app. Read more after the jump.

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App Promo tip #7: Build your network and community connections
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