App Promo tip #10: Monitor & analyse app data to gauge your marketing progress

In this last weekly app promotion tip together with our friends at App Promo, we conclude the series with a focus on analytics and monitoring. Once you’ve set your marketing plan in motion, how do you know if your efforts to promote your app are paying off? To gauge your results, the common metrics for mobile apps are usually downloads or activity, and there a number of ways to collect this data. In this article, we help you to understand what specific data you can measure and how to analyse this data to better understand your user.

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App Promo tip #10: Monitor & analyse app data to gauge your marketing progress

App Promo tip #9: Use contests & promotions to win app visibility

In this ninth weekly app promotion tip together with our friends at App Promo, we cover the subject of winning! Specifically, we’re talking about holding contests and promotions.  Whether or not the time of year provides an opportunity to promote your app, or if you choose to create an occasion, using contests or promotions are a great way to draw attention to your apps. Read this article to get promotional ideas, contests tips, and important considerations when awarding prizes.

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App Promo tip #9: Use contests & promotions to win app visibility

App Promo tip #8: Get ahead with paid advertising

In this eighth app promotion tip together with our friends at App Promo, we look at how you can succeed in paid advertising, whether it’s mobile, online, or printed. To ensure the money invested into advertising is well spent, be sure to go in with an objective carrying a clear message. It’s also important to keep your ad simple, and to know who your ad is targeting. With the right preparation, your ad launch can easily boost your marketing campaign efforts. Read further to learn how you can make the most out of paid media.

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App Promo tip #8: Get ahead with paid advertising

App Promo tip #7: Build your network and community connections

In this seventh app promotion tip together with our friends at App Promo, we focus on networking within your circle professional and personal circles to increase the effectiveness of your marketing promotions. Tell your friends, your co-workers, and your business contacts about your product, and they may be able to spread the word exponentially. Also look for opportunities to market yourself and your product at conferences, tradeshows, and networking events. In this article, you’ll find out how to use networking to create opportunities for marketing your app. Read more after the jump.

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App Promo tip #7: Build your network and community connections

App Promo tip #8: Get ahead with paid advertising

In this eighth weekly app promotion tip together with our friends at App Promo, we look at how you can succeed in paid advertising, whether it’s mobile, online, or printed. To ensure the money invested into advertising is well spent, be sure to go in with an objective carrying a clear message. It’s also important to keep your ad simple, and to know who your ad is targeting. With the right preparation, your ad launch can easily boost your marketing campaign efforts. Read further to learn how you can make the most out of paid media.

Read more

App Promo tip #8: Get ahead with paid advertising

App Promo tip #7: Build your network and community connections

In this seventh weekly app promotion tip together with our friends at App Promo, we focus on networking within your circle professional and personal circles to increase the effectiveness of your marketing promotions. Tell your friends, your co-workers, and your business contacts about your product, and they may be able to spread the word exponentially. Also look for opportunities to market yourself and your product at conferences, tradeshows, and networking events. In this article, you’ll find out how to use networking to create opportunities for marketing your app. Read more after the jump.

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App Promo tip #7: Build your network and community connections

Stepping up our open source activities

As part of our continuing efforts towards openness and knowledge sharing, we are now stepping up our open source activities. For a long time, we have been one of the major contributors to the Android Open Source Project. We’ve also been active in the open developer community where we most notably published an ICS alpha release a couple of months ago. And now, we’re excited to release a couple of new open source projects that are available on our GitHub. As you can see below, we have just now released two very interesting projects as open source: the analysis tool ChkBugReport, and our WebGL implementation for Android™ 4.0.

This way, we would like to continue to be transparent, share our knowledge, and get external developer contributions to make the tools even better. On our GitHub, you can also find our Web SDK  project we published a while back, and a project called DrmLicenseService, which we will tell more about soon. Stay tuned for more information about open source projects going forward!

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Stepping up our open source activities

WebGL implementation for Xperia™ phones released as open source

In November, we announced that we were the first phone manufacturer in the world to support WebGL in the native Android web browser on Xperia™ phones. As a next step, we are now very excited to release our WebGL implementation for our coming Xperia™ phones running Android™ 4.0 (Ice Cream Sandwich) and above as open source. Read more after the jump, as Anders Edenbrandt, Senior Software Architect, explains more!

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WebGL implementation for Xperia™ phones released as open source

Camera libraries available for Sony Ericsson phones

As promised when we announced our support of independent developers, we have now made the camera library binaries for a number of Sony Ericsson phones available under a special end user license agreement (EULA). You can use these camera libraries to handle the camera hardware in our 2011 Xperia™ phones except Xperia™ PLAY, which has a different camera module.

Download and find out more after the jump.

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Camera libraries available for Sony Ericsson phones

Get rich or die tryin’ – get the game plan for developer success at AnDevCon, NOV 6-9

Been wondering how you can get your mobile game into the spotlight? Are you ready to start making money off of your standout app? Karl-Johan Dahlström’s session at AnDevCon – Get Rich or Die Tryin’ – Building Success with Xperia™ PLAY – can help kick-start your Android™ development and your game into high gear. Read on to get more details about this speaker session, the AnDevCon event, and an exclusive discount.

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Get rich or die tryin’ – get the game plan for developer success at AnDevCon, NOV 6-9
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