Android – Developer World

Tutorials By Joe Padre August 20, 2012 15:05

App Promo tip #5: Raise your rank through search engine marketing and optimisation

Our fifth app promotion tip together with our friends at App Promo examines the basics of search engine marketing (SEM) and search engine optimisation (SEO). You may not have heard of it, but most likely you’ve already done it. With search engine marketing, you’re simply using the internet to promote your website by increasing its visibility in search engine results. Search engine optimisation, adjusting your website content to achieve a higher ranking in search results, is part of this marketing.

Read on to learn how to make it all happen, and ensure yourself with a higher ranking.

App Promo tip #5: Raise your rank through search engine marketing and optimisation

Tutorials By Joe Padre August 20, 2012 14:40

App Promo tip #4: Reach out to press and bloggers

For our fourth app promotion tip together with our friends at App Promo, we explore the topic of press and blogger outreach. If you want to generate some publicity around your app, you should definitely take advantage of the power of media. Not a strong writer? No need to worry! This article guides you through the steps for starting your own publicity campaign, including how to write a press release, using search engine optimisation, news distribution, and more. Read more after the jump.

App Promo tip #4: Reach out to press and bloggers

News By Karl-Johan Dahlström August 20, 2012 13:14

Sony opens up the Dynamic Android Sensor HAL (DASH) – developers can contribute [open source]

We are now releasing a sensor framework, referred to as DASH (Dynamic Android Sensor HAL), as an open source GitHub project. This actually means that we are the first manufacturer to release such a sensor framework. By making this open source, we hope that custom ROM developers will gain a lot from using it, and we also hope to see the community of developers help us improve the framework by contributing back (which we’ve already seen from CyanogenMod team). In this article, Oskar Anderö, a Sony Mobile software engineer, explains how DASH works, and how developers can contribute.

Sony opens up the Dynamic Android Sensor HAL (DASH) – developers can contribute [open source]

Tutorials By Joe Padre August 20, 2012 11:32

App Promo tip #3: App store marketing

Our third app promotion tip together with our friends at App Promo takes a closer look at app stores. Using these channels to market and sell your apps is your best tool for getting users to discover your app, so understanding how to best use these stores can make all the difference for you, your app, and your business. Follow the jump to learn how to position your product in apps stores, how to make the most out of keywords and categories, how to handle reviews and rating, and much more.

Tutorials By Joe Padre August 17, 2012 16:05

App Promo tip #2: Getting app pricing right

In our second app promotion tip together with our friends at App Promo, we’re looking at app pricing. Now that you’ve successfully created your app, your next step is to figure out how much you should charge users for it. Or maybe you’re thinking of not charging anything at all, but plan to earn revenue in other ways, such as through in-app sales. Read more about how to get your app pricing right in this article.

App Promo tip #2: Getting app pricing right

Tutorials By Joe Padre August 17, 2012 15:42

App Promo tip #1: Understand your product

Starting today, we’re introducing App Promo’s developer 101 tutorial series, where we’ve asked our friends at App Promo, a leading app marketing and strategy firm, to share some of their best hints and tips for developers. We’ll be sharing their tutorials as a summer series of blog posts that will be published weekly for the next 10 weeks.

App Promo tip #1: Understand your product

Blog post By Joe Padre August 9, 2012 18:54

App Promo tip #8: Get ahead with paid advertising

In this eighth weekly app promotion tip together with our friends at App Promo, we look at how you can succeed in paid advertising, whether it’s mobile, online, or printed. To ensure the money invested into advertising is well spent, be sure to go in with an objective carrying a clear message. It’s also important to keep your ad simple, and to know who your ad is targeting. With the right preparation, your ad launch can easily boost your marketing campaign efforts. Read further to learn how you can make the most out of paid media.

App Promo tip #8: Get ahead with paid advertising

Blog post By Joe Padre August 2, 2012 18:39

App Promo tip #7: Build your network and community connections

In this seventh weekly app promotion tip together with our friends at App Promo, we focus on networking within your circle professional and personal circles to increase the effectiveness of your marketing promotions. Tell your friends, your co-workers, and your business contacts about your product, and they may be able to spread the word exponentially. Also look for opportunities to market yourself and your product at conferences, tradeshows, and networking events. In this article, you’ll find out how to use networking to create opportunities for marketing your app. Read more after the jump.

App Promo tip #7: Build your network and community connections

Blog post By Joe Padre July 26, 2012 18:35

App Promo Tip #6: Reach out through social media

In this sixth weekly app promotion tip together with our friends at App Promo, we’re tuning into the marketing power that is social media. If you’re not already using communications channels such as Facebook, YouTube and Twitter, you’re really missing out on powerful, yet inexpensive marketing tools. In this article, learn how to maximise the opportunities with each of these social media channels and properly brand your app with success. Find out how after the jump.

App Promo Tip #6: Reach out through social media

Blog post By Joe Padre July 19, 2012 19:15

App Promo tip #5: Raise your rank through search engine marketing and optimisation

Our fifth weekly app promotion tip together with our friends at App Promo examines the basics of search engine marketing (SEM) and search engine optimisation (SEO). You may not have heard of it, but most likely you’ve already done it. With search engine marketing, you’re simply using the internet to promote your website by increasing its visibility in search engine results. Search engine optimisation, adjusting your website content to achieve a higher ranking in search results, is part of this marketing.

Read on to learn how to make it all happen, and ensure yourself with a higher ranking.