Tag Archives: Android

In this tenth weekly app promotion tip together with our friends at App Promo, we conclude the series with a focus on analytics and monitoring. Once you’ve set your marketing plan in motion, how do you know if your efforts to promote your app are paying off? To gauge your results, the common metrics for mobile apps are usually downloads or activity, and there a number of ways to collect this data. In our tips & tutorials section, read the rest of App Promo tip #10 to learn what kinds of data to analyse, and the methodologies to collect them.

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In this last weekly app promotion tip together with our friends at App Promo, we conclude the series with a focus on analytics and monitoring. Once you’ve set your marketing plan in motion, how do you know if your efforts to promote your app are paying off? To gauge your results, the common metrics for mobile apps are usually downloads or activity, and there a number of ways to collect this data. In this article, we help you to understand what specific data you can measure and how to analyse this data to better understand your user.

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In this ninth weekly app promotion tip together with our friends at App Promo, we cover the subject of winning! Specifically, we’re talking about holding contests and promotions.  If you’re thinking of having a contest to promote your app, consider leveraging the time of the year for added value. For instance, if you’ve got a mobile game that includes ghosts and goblins, hold a contest around Halloween time. And even if the time of year doesn’t provide you with an opportunity to promote your app, create your own occasion using a contest or promotion. Head over to our tips & tutorials section and read the rest of App Promo tip #9 to learn how to use contests and promotions to draw attention to your apps.

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In this ninth weekly app promotion tip together with our friends at App Promo, we cover the subject of winning! Specifically, we’re talking about holding contests and promotions.  Whether or not the time of year provides an opportunity to promote your app, or if you choose to create an occasion, using contests or promotions are a great way to draw attention to your apps. Read this article to get promotional ideas, contests tips, and important considerations when awarding prizes.

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As many of you already know, Jean-Baptiste Queru, aka JBQ, Technical Lead for the Android™ Open-Source Project (AOSP) at Google, recently started an open source project to build a vanilla Android version for Xperia S (LT26i). From Sony side, we welcome the project and support it with resources and contributions. We always try to promote and support external innovation and the openness that Android brings. We have now published binaries required for the LT26i project to progress. In addition, we want to encourage the open Android community to participate. Read on for download links and more information!

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Today, we’re announcing a number of Sony smartphones joining the 2012 Xperia™ line up – Xperia™ T, Xperia™ V, and Xperia™ J. The Xperia™ T (Xperia™ TX in some markets) is our new flagship smartphone, and it includes Sony’s best HD smartphone screen – a 4.6” HD Reality Display powered by the Mobile BRAVIA® Engine, and best camera – a 13 MP fast capture camera that goes from sleep mode to snap in just over a second. The Xperia™ V is a sleek and durable (dust proof and water resistant!) LTE smartphone featuring a 4.3” HD Reality Display, 13MP fast capture camera, and is PlayStation® certified. Finally, the Xperia™ J combines the eye-catching design with a large, 4.0” FWVGA screen, a 5 MP AF camera, and social media updates with illumination.

Read on to learn more about Xperia™ T, as well as Xperia™ V and Xperia™ J!

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Today we officially unveil the Xperia™ Tablet S, Sony’s second-generation tablet that features a slim, aluminium body, splash-proof design, and a 9.4“ HD display with low-friction coating and OptiContrast™ Panel for minimal reflection, high contrast and a real sense of depth. Inside this Android 4.0.3 (ICS ) tablet, you’ll find an NVIDIA® Tegra™3 1.4 GHz processor with ULP GeForce GPU. The Xperia™ Tablet S also provides a guest mode for versatile use, Small Apps (extended widgets) for easier multi-tasking, and the ability to play games wirelessly using a PS3 Controller. Read on to learn more about the Xperia™ Tablet S.

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In this eighth app promotion tip together with our friends at App Promo, we look at how you can succeed in paid advertising, whether it’s mobile, online, or printed. To ensure the money invested into advertising is well spent, be sure to go in with an objective carrying a clear message. It’s also important to keep your ad simple, and to know who your ad is targeting. With the right preparation, your ad launch can easily boost your marketing campaign efforts. Read further to learn how you can make the most out of paid media.

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In this seventh app promotion tip together with our friends at App Promo, we focus on networking within your circle professional and personal circles to increase the effectiveness of your marketing promotions. Tell your friends, your co-workers, and your business contacts about your product, and they may be able to spread the word exponentially. Also look for opportunities to market yourself and your product at conferences, tradeshows, and networking events. In this article, you’ll find out how to use networking to create opportunities for marketing your app. Read more after the jump.

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