App Promo tip #3: App store marketing

Our third weekly app promotion tip together with our friends at App Promo takes a closer look at app stores. Using these channels to market and sell your apps is your best tool for getting users to discover your app, so understanding how to best use these stores can make all the difference for you, your app, and your business. Follow the jump to learn how to position your product in apps stores, how to make the most out of keywords and categories, how to handle reviews and rating, and much more.

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App Promo tip #3: App store marketing

App Promo tip #2: Getting app pricing right

In our second weekly app promotion tip together with our friends at App Promo, we’re looking at app pricing. Now that you’ve successfully created your app, your next step is to figure out how much you should charge users for it. Or maybe you’re thinking of not charging anything at all, but plan to earn revenue in other ways, such as through in-app sales. Read more about how to get your app pricing right in this article.

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App Promo tip #2: Getting app pricing right

App Promo tip #1: Understand your product

Starting today, we’re introducing App Promo’s developer 101 tutorial series, where we’ve asked our friends at App Promo, a leading app marketing and strategy firm, to share some of their best hints and tips for developers. We’ll be sharing their tutorials as a summer series of blog posts that will be published weekly for the next 10 weeks.

App Promo’s first tip focuses on the importance of understanding your product. In order to create a truly successful product, you must take a step back and look at your app from outside-in. What is the purpose of the app and why would a user in your target group use it? Have you defined a target group? If you spread too thin when defining your target group, you might not get any pickup in any demographic groups. If you instead target a well-defined group, you’re improving your chances a lot of getting successful with this group. From there, you can widen your scope. This concept and much more is explained in this article. Learn more…

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App Promo tip #1: Understand your product

Haven’t submitted your SmartWatch app idea yet? Meet us at Uplinq

Uplinq 2012 is just around the corner (June 27 & 28 in San Diego, California), and it’s a great opportunity to pitch us your last-minute SmartWatch app ideas for the SmartWatch Developer Campaign. In addition, we’ve got a great line up of developer activities for you during the event. Schedule a private, one-on-one meeting with us through the Uplinq Market Match program. Join the Mobile CodeFest and Hackathon happening on June 26 to get exclusive, hands-on programming and testing with recently announced Sony Mobile smartphones. And come stop by our booth (#218) to demo our latest products.

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Haven’t submitted your SmartWatch app idea yet? Meet us at Uplinq

Sony SmartWatch developer campaign ends soon – last call for submissions

With our Sony SmartWatch developer campaign in full swing, we’d like to remind you that Tuesday, June 26 is the last day to submit SmartWatch apps to Google play in order to get your free Smart Wireless Headset pro, and most of all, the chance of being promoted in Sony’s social media channels. We’re also still sending out SmartWatches to developers submitting their SmartWatch app ideas through our online form. Read on to get a status update on this campaign, and to get helpful links to aid in your SmartWatch app development.

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Sony SmartWatch developer campaign ends soon – last call for submissions

Android 4.0.3 now available for Sony Tablet S & P

With the update to Android 4.0.3 (Ice Cream Sandwich), Sony Tablet S and Sony Tablet P  just got even better.  This update combines the features of Ice Cream Sandwich (ICS) with unique new features and apps from Sony. Upgrade your Sony Tablet to experience a streamlined user interface with drag-and-drop folder creation, improved multi-tasking and browser. New Sony features include direct access to SD card, ”Small Apps” and enhanced photo viewing options. Please note that the Tablet P update is only available in selected markets. Check out the official press release, Sony Tablet Evolution and this Android 4.0 for Tablet S video to learn more about the new features!

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Android 4.0.3 now available for Sony Tablet S & P

SmartWatch firmware update released (and you can still get a free device)

Last week we released a firmware update for the Sony SmartWatch, which includes new UI updates and improved performance. And if you’re a developer, don’t forget that you can get a free SmartWatch device if you come up with a good idea and plan for a new SmartWatch extension. If you submit a new SmartWatch enabled app to Google Play before June 26, we will also send you a Smart Wireless Headset pro as a bonus! We might also ask to promote your app in Sony’s social media channels… Check out the video above, and the Free SmartWatch campaign page to learn more!

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SmartWatch firmware update released (and you can still get a free device)

Talented developers get free SmartWatch devices at AnDevCon, shipping to online applicants starts now!

Our search for apps and app ideas that can be extended through the Sony SmartWatch kicked into full gear at last week’s AnDevCon and with great success. We got a great response from those attending the SmartWatch session and lines of developers eager to share their SmartWatch app extension ideas with our judges. Close to 100 SmartWatches were handed out among the 1,200 developers in attendance.

In addition, we will today start to ship the first SmartWatch devices to those developers who have applied online. Read on to learn how you can submit your apps/app ideas and get a free SmartWatch, as well as promotion in Sony online media channels if your app is successful!

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Talented developers get free SmartWatch devices at AnDevCon, shipping to online applicants starts now!

Xperia SX and Xperia GX announced for the Japanese market

Earlier today the Xperia™ GX and Xperia™ SX was announced for the Japanese market, making them Sony’s first LTE phones in Japan. Xperia™ GX features a 4.6” Reality Display for a superior viewing experience, and a 13 MP camera that lets you take great photos. Xperia™ SX is the world’s lightest LTE phone, weighing in on only 95 grams.

Read more about Xperia™ GX and Xperia™ SX after the jump.

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Xperia SX and Xperia GX announced for the Japanese market

Meet us at AnDevCon next week (and apply to get a SmartWatch)

AnDevCon III is just around the corner, and that means a lot of Android developers are ramping up to go to San Francisco and dive into the latest Android developer and technology discussions. The Sony Developer World team will also be there, and we have some goodies in stock for you – all our latest products on showcase, an inspiring and useful dev session and the chance for developers interested in creating app extensions to get a SmartWatch for free! Read on for more details on the event.

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Meet us at AnDevCon next week (and apply to get a SmartWatch)
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