App Store Optimisation #5: Write an effective product description

In this fifth App Store Optimisation (ASO) post with our friends at App Promo, the last order of app store business requires that you have an effective product page – ideally, one that provides an accurate description marketed toward your target audience. If your writing talents aren’t on par with your coding skills, let this article show you exactly how to write a product description and make it effective. Read more after the jump.

Read more

App Store Optimisation #5: Write an effective product description

App Store Optimisation #4: Sell your app through screenshots

For our fourth App Store Optimisation (ASO) post with our friends at App Promo, the focus shifts onto screenshots. When you’re trying to sell your app in an app store, don’t forget that users will rely on any screenshots that you make available, more so than the copy describing your app. For this reason, it’s important to consider the visuals as part of your sell-in. You’ll also need to avoid some common mistakes developers make when taking app screenshots. Read on and start making improvements to your screenshots right away.

Read more

App Store Optimisation #4: Sell your app through screenshots

Explaining the software upgrade process and its improvements for Android™ 4.3

Yesterday was a big day for all Android fans, as Google released the source code for Android 4.3. This means that manufacturers now are getting busy preparing software upgrades. From Sony’s side, you can already read about some of our software upgrade plans on the Sony Xperia News room blog. Software upgrades are an important asset for a device, and we are continuously working to improve the process and lead times. Learn more about how the process works, and what improvements you will see going forward in the full post. Read more after the jump!

Read more

Explaining the software upgrade process and its improvements for Android™ 4.3

UPDATED: Android™ Open Source Project (AOSP) 4.3 now running on Xperia™ Tablet Z [video]

Just a couple of hours ago, Google released the source code for Android 4.3. And as you can see in the video above, we already have it running on Xperia Tablet Z, even though important functionality is not supported. And as a developer, you can build and flash it yourself as it is available on GitHub.

Update: The AOSP device configuration for Xperia Z and Xperia ZL over at GitHub is now also working for Android 4.3. Read on to get the details!

Read more

UPDATED: Android™ Open Source Project (AOSP) 4.3 now running on Xperia™ Tablet Z [video]

App Store Optimisation #3: The power of an app icon

For our third App Store Optimisation (ASO) post with our friends at App Promo, we take a good look at icons. The image you select as your app icon is the hallmark of your branding – appearing on the app tray of your user’s device, and from the app store where the user decides whether or not to download your app. Read further to learn how take advantage of the impulsive nature of a mobile user’s download behaviour by making your app icon stand out from the crowd.

Read more

App Store Optimisation #3: The power of an app icon

Discover the new Xperia™ devices

Get the facts about the latest smartphones, tablets and wearables from Sony.

App Store Optimisation #2: What’s in a name? Everything!

In this second App Store Optimisation (ASO) post with our friends at App Promo, we cover the topic of app naming. The name you select for your app is a critical part of your app development, as it represents the branding for your product. Read on to learn how to select a logical app name, and why sometimes choosing a creative, personal name may actually limit your app discovery.

Read more

App Store Optimisation #2: What’s in a name? Everything!

App Store Optimisation #1: The importance of app store optimisation

Starting today, we’re exciting to bring you App Promo’s App Store Optimisation (ASO) series, where our friends from App Promo, a leading app marketing and strategy firm, reveal their best strategies for how developers can succeed in the business of apps. In this five-part summer series, we will cover an essential ASO topic each week, focusing how to optimise your app store product page – the key to your app’s success. Our first post covers the importance of app store optimisation, and your app store product page. Read on to learn why app store optimisation is so important.

Read more

App Store Optimisation #1: The importance of app store optimisation

Sony Xperia™ Z Ultra unleashed – 6.4” Full HD TRILUMINOS™ display, quad-core, waterproof* smartphone [video]

We’ve now announced the new Xperia™ Z Ultra, a beast of a smartphone that’s the world’s slimmest and has the largest Full HD display**. Xperia™ Z Ultra boasts a 2.2 GHz Qualcomm® Snapdragon™ 800 quad-core processor, 6.4” Full HD TRILUMINOS™ display, LTE, NFC, and ANT+, all contained in a dustproof and waterproof* 6.5mm body weighing just 212 grams. Read on for the complete specs and features in the full post.

Read more

Sony Xperia™ Z Ultra unleashed – 6.4” Full HD TRILUMINOS™ display, quad-core, waterproof* smartphone [video]

Sony SmartWatch 2 announced, new SDK version to come [video]

Today marks the introduction of the new Sony SmartWatch 2, the world’s first water-resistant smartwatch with one-touch connectivity. Sony SmartWatch 2 is an extension to your Android™ handset, and serves as a multi-functional watch, notifier, Android app interface and phone remote control, all in a sleek, waterproof design. A new SDK version will soon be available, with added support and new features for Sony SmartWatch 2. Read on for the full specs for this new generation smartwatch.

Read more

Sony SmartWatch 2 announced, new SDK version to come [video]

New experimental Illumination bar API available

Many people have contacted us about the API for the illumination bar available on a number of our Xperia™ smartphones, such as Xperia™ SP. And upon these requests from the developer community, we are as of today providing the Illumination API for free as an “experimental API”. This means you can experiment with illumination effects in your app in any way you like, but we will only provide limited documentation and no support. Read on to learn how to get started!

Read more

New experimental Illumination bar API available

Sony developer tools

Our free developer tools can help you with troubleshooting, debugging, app analysis and much more.

Page 8 of 42« First...678910...203040...Last »