Need to borrow a Sony Ericsson phone for testing your mobile app?

You’ve heard it here first… we’re announcing the rollout of our new Sony Ericsson Device Loaner Program. You guys had been asking for it, and we listened, and decided to take immediate action. To get the program up and running as soon as possible, we’ve partnered with an experienced U.S. vendor, Vienna Channels, to help facilitate the phone loaner service and logistics.

It’s a fairly quick and easy process to get signed up to borrow a Sony Ericsson phone. I signed up myself and it only took a few minutes. Once you’re fully signed up with Vienna Channels, there are a lot of great features on the Device Loaner Program site. For example, from the Products menu on the main page, you can view phone specifications and check real-time inventory levels of the phones available. From the Reports menu, you can even generate custom shipment reports.

Since the program is still new and inventory is limited, only one phone per developer/order is currently allowed. For now, two models are available – Xperia™ X10a phone and Xperia™ Mini Pro – but we will be continuously adding new phone models to the inventory list. You’ll also need to have a valid credit card when signing up, to pay for the shipping costs. If the device is not returned, the full cost of the device plus a 10% restocking fee will be charged to your credit card. The program is initially aimed at the U.S./Canadian market, but if you’re ordering outside of North America, please be aware that you’ll be paying for international shipping fees, plus applicable customs/duties for your particular destination.

If you have any questions about the Sony Ericsson Device Loaner Program, send an email to

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Prediction at APPNATION 2010 – One million mobile apps available for download by 2012

APPNATION 2010, Day 1

I recently had to opportunity to attend the APPNATION Conference in San Francisco, CA, USA on Sept 13-14. My main purpose for going was to provide general media coverage on behalf of the Sony Ericsson Developer World for this two-day event. The show was comprised of over 1,000 app developers, media companies, mobile ad networks, venture capitalists and other players in the app ecosystem. One interesting estimate came from Drew Ianni, chairman and founder of APPNATION, who reported recent research that there will be one million mobile apps available for download by the year 2010.

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Android and Sony Ericsson attracts interest at Mobile Monday Malmö

Mobile Monday in Malmö, Sweden, took place this week and it was a really nice event with inspiring presentations from several different speakers, including Troed Sångberg from Sony Ericsson. The main theme was the Future of Openness (in Mobile), and a lot of people were very interested in how Sony Ericsson is working with openness and Android.

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Create clocks and widgets for SmartWatch 2

New APIs for SmartWatch 2 and Small Apps available in the updated add-on SDK from Sony.

From dumb to open, made for TV

In the mobile business it’s common to hear statements like “smartphone adoption happening faster than predicted”. In that specific case the fallacy is likely that of mistaking Internet devices and smartphones for the same thing, but the shift in itself is interesting. Consumers are moving en masse from devices that could mostly only do one or a few things well to open devices that satisfy our needs to connect.

I predict the same thing happening not only to the small screens in our pockets, but our big screens hanging on our walls. The thing we still call “TV”, which even with the latest sets that can connect to specific Internet services, is pretty non-smart.

Depending on where you live (and if you’re an early adopter), you’ve either upgraded once or twice over the last ten years. One move to flat screens and one to HDTV, or both upgrades at the same time. The industry is at the moment in the startup phase of another upgrade, to 3D.

I claim that 3D is not the next must-have feature, the one that will get consumers to upgrade their sets again. I claim openness – the same disruptive shift that is currently happening in the mobile industry – is about to happen to the TV industry as well. 3D will tag along, the actual device tech is not that much more expensive if you’re going through the early adopters once again, but it will not be in the driver’s seat.

Disruptive shifts are hard to predict, and they cause havoc in the market place. Established truths and important players might get switched around, and existing predictions get thrown off the mark. That is, the exact same thing as we’re currently seeing in what’s – in error – called the “smartphone bloodbath” by Tomi Ahonen (who is otherwise my first stop when I need numbers!).

Current predictions of the potential size of the 3D TV market are based on consumers reacting to the 3D proposition itself. If you throw complete openness in to the mix, where the big screens on our walls become as intelligent as the small screens in our pockets are becoming, I’d claim the size of that market – as well as the speed of its creation – is severely underestimated.

Openness will fuel the next TV upgrade cycle. It will, as usual, be quite disruptive.

PS: Don’t miss out on the additional discussion seen in the comments below!

More information:

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Meet us at Mobile Monday Malmö Sep 13th

Take the opportunity to meet representatives from the Sony Ericsson Developer program and listen to interesting speakers at Mobile Monday Malmö, 13th of September 4 pm – 7pm.

Troed Sångberg, Sony Ericsson, will talk about the Future of Openness (in Mobile) – what does the democratization of creation mean for developers and companies, both inside corporate structures as well as outside. Troed will also talk about how to handle what we would traditionally call requirements, innovation and end user satisfaction.

The event will take place at Minc, Anckargripsgatan 3 in Malmö. Please register no later than the 9th of September at Mobile Monday Malmö’s web site.

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Sony <3 openness

At Sony, we are constantly trying to support the open Android community - learn more about these initiatives to the right.

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