Sony Ericsson adds three fantastic, new phones to product portfolio

In a press conference in Singapore today, Sony Ericsson introduced the addition of three new, exciting phones to its portfolio – the Xperia™ ray, Xperia™ active and the Sony Ericsson txt. Xperia™ ray and Xperia™ active are the newest members of the Xperia family of smartphones. The Sony Ericsson txt is an entertaining messaging phone.

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Sony Ericsson adds three fantastic, new phones to product portfolio

Texture compression tips for Sony Ericsson’s Xperia™ phones

Are you unsure about which texture format is supported by your Xperia™ smartphone? Are you also wondering which texture compression should you use? We’ve got some helpful texture compression tips from Jonas Gustavsson, a Senior Graphics Expert for the Sony Ericsson Research and Technology group.

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Texture compression tips for Sony Ericsson’s Xperia™ phones

Keynote speakers at the Ericsson Application Awards prize ceremony

The Ericsson Application Awards prize ceremony is coming up on Wednesday next week, and the agenda and speakers are announced at the Ericsson Application Awards website. From Sony Ericsson, Joakim Nelson, Head of Industry Collaboration & Asset Management, will share his views on open source. The other speakers are Håkan Ericsson, CTO of Ericsson, and Alexander Ahlbom, founder of the mobile software company Quedro and the mobile ad serving platform adTEN.

For more information about the event, the livestream and the competition itself, check out the Ericsson Application Awards website.

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Keynote speakers at the Ericsson Application Awards prize ceremony

Takeaways from E3 2011

A big thank you goes out to all the developers at E3 who stopped by the Sony Ericsson booth to talk to the Developer World team. We were very excited to meet with each of you and hear about your apps and games. We had several great discussions that led into asking developers to share their game ideas through our Standout site, so that they could potentially be part of marketing activities and placement in Sony Ericsson channels.

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Takeaways from E3 2011

Creating well designed apps with the Android™ Design Guidelines

Have you ever spent fruitless hours trying to come up with an attractive user interface design for your mobile application, one that looks good and works well across various Android™ devices? Adam Beckley has. As one of the designers at the mobile solutions company, Mutual Mobile, Beckley had to contend with many of the obstacles that the Android platform presents to designers. The variety of devices and the growing number of form factors make UI design difficult – especially difficult with the lack of design guidelines. So Beckley did something about it. He created an Android Design Guidelines document that addresses some of the key elements of good UI design in an Android environment.

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Creating well designed apps with the Android™ Design Guidelines

Sony <3 openness

Don't miss out when Alin Jerpelea and the Open Device team add new devices, software versions or instructions related to AOSP.

Sony Ericsson Developer Program and Partner Managers ready to meet with game developers at E3

As part of Sony Ericsson’s appearance at the E3 Expo in Los Angeles, the Developer Program and Partner Management teams will be on hand at the Sony Ericsson booth, located in the South Hall, #713. We’ve also brought several important developer partners to show off their game titles for Xperia™ PLAY. You can find the full list of Xperia™ PLAY games for E3 listed on the official press release. Remember, if you’re a developer attending E3, stop by our booth to talk to us about your great 3D game or app for the Glu 500Gs contest and Standout from the Crowd promotion. Or you can set up a 1-on-1 meeting with one of our Partner Managers before, during or after the event.

More information

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Sony Ericsson Developer Program and Partner Managers ready to meet with game developers at E3

Optimising shader performance for the Xperia™ PLAY

The Xperia™ PLAY incorporates Qualcomm’s 1 GHz Snapdragon processor with an Adreno™ 205 graphics processor platform. In this article, Matthew Rusch, a Staff Engineer for the Advanced Content Group at Qualcomm, will share some practical advice on how you can optimize mobile graphics applications, specifically shader performance, for the Xperia™ PLAY.

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Optimising shader performance for the Xperia™ PLAY

Fine tune your graphic apps with the Adreno™ Profiler for Xperia™

Sony Ericsson’s latest Xperia™ smartphones, such as Xperia™ PLAY, Xperia™ arc, and Xperia™ neo, support Adreno™ Profiler for Xperia™, a tool to help developers optimise their use of the Adreno 205 graphics processor. Using the Adreno™ Profiler for Xperia™, you can fine tune your code for optimal graphics performance.

This article gives an overview of the Adreno™ Profiler for Xperia™ and identifies some of its key features. For simplicity, the tool will be referred to as the Profiler in the remainder of the article.

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Fine tune your graphic apps with the Adreno™ Profiler for Xperia™

Augmented reality made possible

Learn how to develop apps with the new SmartEyeglass SDK.

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