Takeaways from E3 2011

A big thank you goes out to all the developers at E3 who stopped by the Sony Ericsson booth to talk to the Developer World team. We were very excited to meet with each of you and hear about your apps and games. We had several great discussions that led into asking developers to share their game ideas through our Standout site, so that they could potentially be part of marketing activities and placement in Sony Ericsson channels.

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Takeaways from E3 2011

Creating well designed apps with the Android™ Design Guidelines

Have you ever spent fruitless hours trying to come up with an attractive user interface design for your mobile application, one that looks good and works well across various Android™ devices? Adam Beckley has. As one of the designers at the mobile solutions company, Mutual Mobile, Beckley had to contend with many of the obstacles that the Android platform presents to designers. The variety of devices and the growing number of form factors make UI design difficult – especially difficult with the lack of design guidelines. So Beckley did something about it. He created an Android Design Guidelines document that addresses some of the key elements of good UI design in an Android environment.

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Creating well designed apps with the Android™ Design Guidelines

Sony Ericsson Developer Program and Partner Managers ready to meet with game developers at E3

As part of Sony Ericsson’s appearance at the E3 Expo in Los Angeles, the Developer Program and Partner Management teams will be on hand at the Sony Ericsson booth, located in the South Hall, #713. We’ve also brought several important developer partners to show off their game titles for Xperia™ PLAY. You can find the full list of Xperia™ PLAY games for E3 listed on the official press release. Remember, if you’re a developer attending E3, stop by our booth to talk to us about your great 3D game or app for the Glu 500Gs contest and Standout from the Crowd promotion. Or you can set up a 1-on-1 meeting with one of our Partner Managers before, during or after the event.

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Sony Ericsson Developer Program and Partner Managers ready to meet with game developers at E3

Create clocks and widgets for SmartWatch 2

New APIs for SmartWatch 2 and Small Apps available in the updated add-on SDK from Sony.

Optimising shader performance for the Xperia™ PLAY

The Xperia™ PLAY incorporates Qualcomm’s 1 GHz Snapdragon processor with an Adreno™ 205 graphics processor platform. In this article, Matthew Rusch, a Staff Engineer for the Advanced Content Group at Qualcomm, will share some practical advice on how you can optimize mobile graphics applications, specifically shader performance, for the Xperia™ PLAY.

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Optimising shader performance for the Xperia™ PLAY

Fine tune your graphic apps with the Adreno™ Profiler for Xperia™

Sony Ericsson’s latest Xperia™ smartphones, such as Xperia™ PLAY, Xperia™ arc, and Xperia™ neo, support Adreno™ Profiler for Xperia™, a tool to help developers optimise their use of the Adreno 205 graphics processor. Using the Adreno™ Profiler for Xperia™, you can fine tune your code for optimal graphics performance.

This article gives an overview of the Adreno™ Profiler for Xperia™ and identifies some of its key features. For simplicity, the tool will be referred to as the Profiler in the remainder of the article.

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Fine tune your graphic apps with the Adreno™ Profiler for Xperia™

Sony Ericsson to host speaker sessions and gaming competitions at Qualcomm’s Uplinq 2011

Sony Ericsson will be at this year’s Uplinq 2011 Conference in sunny San Diego, California. Hosted by Qualcomm, Uplinq brings together developers and publishers, device makers, OS and technology providers, and network operators to foster innovation within the wireless ecosystem. Along with a Mobile Innovations Showcase booth (#108) on the exhibit floor, Sony Ericsson will be part of the opening keynote speech and a speaker session, as well as the lead presenter for a lab session and breakout workshop.

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Sony Ericsson to host speaker sessions and gaming competitions at Qualcomm’s Uplinq 2011

Updated: Glu’s 500Gs 3D Social Mobile Development Contest – contest discontinued

 Sony Ericsson is excited to be a co-sponsor of the Glu 500Gs 3D Social Mobile Development Contest. Through the partnership with Glu and Unity, we see this as an opportunity to reach indie developers and get to know about innovative and great games. Developers who have winning games that are optimized for the Xperia™ PLAY will also receive a device of their own, and their games will automatically be included in Sony Ericsson’s “Stand out from the crowd” marketing program. Plus, winning games will then be further promoted in Xperia™ PLAY devices through a Game Recommender application, and may be featured in various marketing channels.

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Updated: Glu’s 500Gs 3D Social Mobile Development Contest – contest discontinued

Ericsson Application Awards prize ceremony to be livestreamed

The Ericsson Application Awards prize ceremony is taking place on June 22 in Stockholm, Sweden, and we just heard it will all be livestreamed from the Ericsson Studio at Ericsson Headquarters. The event is starting at 10 AM CET and will last for approximately two hours. In the broadcast, you can listen to telecom industry executives speaking about the latest applications and innovations.  This will then be followed by the award ceremony.

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Sony <3 openness

At Sony, we are constantly trying to support the open Android community - learn more about these initiatives to the right.

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