The Xperia™ PLAY incorporates Qualcomm’s 1 GHz Snapdragon processor with an Adreno™ 205 graphics processor platform. In this article, Matthew Rusch, a Staff Engineer for the Advanced Content Group at Qualcomm, will share some practical advice on how you can optimize mobile graphics applications, specifically shader performance, for the Xperia™ PLAY.
Sony Ericsson’s latest Xperia™ smartphones, such as Xperia™ PLAY, Xperia™ arc, and Xperia™ neo, support Adreno™ Profiler for Xperia™, a tool to help developers optimise their use of the Adreno 205 graphics processor. Using the Adreno™ Profiler for Xperia™, you can fine tune your code for optimal graphics performance.
This article gives an overview of the Adreno™ Profiler for Xperia™ and identifies some of its key features. For simplicity, the tool will be referred to as the Profiler in the remainder of the article.
Sony Ericsson will be at this year’s Uplinq 2011 Conference in sunny San Diego, California. Hosted by Qualcomm, Uplinq brings together developers and publishers, device makers, OS and technology providers, and network operators to foster innovation within the wireless ecosystem. Along with a Mobile Innovations Showcase booth (#108) on the exhibit floor, Sony Ericsson will be part of the opening keynote speech and a speaker session, as well as the lead presenter for a lab session and breakout workshop.
Sony Ericsson is excited to be a co-sponsor of the Glu 500Gs 3D Social Mobile Development Contest. Through the partnership with Glu and Unity, we see this as an opportunity to reach indie developers and get to know about innovative and great games. Developers who have winning games that are optimized for the Xperia™ PLAY will also receive a device of their own, and their games will automatically be included in Sony Ericsson’s “Stand out from the crowd” marketing program. Plus, winning games will then be further promoted in Xperia™ PLAY devices through a Game Recommender application, and may be featured in various marketing channels.
The Ericsson Application Awards prize ceremony is taking place on June 22 in Stockholm, Sweden, and we just heard it will all be livestreamed from the Ericsson Studio at Ericsson Headquarters. The event is starting at 10 AM CET and will last for approximately two hours. In the broadcast, you can listen to telecom industry executives speaking about the latest applications and innovations. This will then be followed by the award ceremony.
Do you want to maximise the quality of the Android™ games that you develop for Xperia™ devices such as Xperia™ PLAY? Developer World has documented a core set of recommendations to keep in mind when developing Android games for Xperia™ devices. By following the recommendations, you can ensure a consistent level of quality in the games you develop for these devices.
At this year’s Google I/O 2011 Developer Conference, Sony Ericsson joined Google in giving out Xperia™ PLAY devices at the “Bringing C and C++ Games to Android” session. By putting the devices directly into the hands of developers, we hope this provides the spark for seeing more games optimized for Xperia™ PLAY. We’ve also provided a set of Game Developer Recommendations on our Developer World site.
As you might have noticed, yesterday we released our new Developer World front page, where we have merged our blog with the normal developer news flow. By doing this, we hope that it will be easier to find all the developer-related information from Sony Ericsson in one place.
Another nice thing is the fact that you are now able to comment and share all of our blog posts, news and tutorials by email or Twitter. We really hope that this is a welcome feature, as we are trying to be a really open and responsive developer program.
Please bear with us as we continue to finetune all the parts of the new front page. If you find any issues on the Developer World site, or if you have any suggestions or recommendations on what we can improve, please let us know by using the Comments link at the end of this article.
The Developer World team
In the spring of 2008 I sat in the audience at Web 2.0 Expo in San Francisco, watching Clay Shirky on stage. His talk about the cognitive heat sink, on how television had disrupted humanity from spending large parts of our time on being creative, on producing things we wanted to produce, to being simple receivers of information pre-packaged by someone else made a huge impact. Shirky compared the amount of hours we spend watching TV with projects like Wikipedia, and hinted at a future where instead of watching TV we would use our creativity to create other projects like it.