Today is the last day of the Game Developers Conference™ Europe in Cologne, Germany. To get a hint of the hot topics I called my colleague Henrik Lindau, Partner manager at Sony Ericsson, who’s visiting this conference.
What are you doing at the Game Developers Conference™ Europe?
- I’m are here to check out the latest trends, to learn more about the industry, to learn more on how people are making money on games, and to see what games are best suited to include in our future phones. I’m also meeting a number of interesting partners in the industry, to see if there are any interesting collaboration opportunities, Henrik says.
What‘s in focus at this conference?
- I must say social games. Games where you combine classic game elements, your friends and social networks, and put it in a massive multiplayer environment. Many people and companies are focusing on this growing segment. Related to this, there is also a lot of focus on what games will be big in the future. For example, how casual games that you just play for a few minutes at a time will evolve and co-exist with the classic hardcore games that you play concentrated for a longer period of time. Some people say that casual games are already the new hardcore games. The million dollar question is however how to make money out of your game. And there seems to be many different answers to that question. Many people seem to be looking at ads as a growing source of income for games though, at least when it comes to social games.
What’s your biggest impression?
- The one thing that strikes me the most is the fact that everyone is interested in games now. Success stories like Farmville, with up to 40 million daily users, has really opened a lot people’s eyes. But still some people say that we have only seen the tip of an iceberg. That’s where I see Sony Ericsson playing a big part. For example, by including a really interesting game in a phone, we can elevate new exciting cross platform game propositions. Users can play parts of the same game on the phone, on the computer and maybe on other platforms too, for example Facebook. Cross platform games will be an important part of the game industry in the coming years, Henrik sums it up.
Visit the Game Developers Conference™ Europe web site to find out more on this event.