App Promo tip #9: Use contests & promotions to win app visibility

In this ninth weekly app promotion tip together with our friends at App Promo, we cover the subject of winning! Specifically, we’re talking about holding contests and promotions.  If you’re thinking of having a contest to promote your app, consider leveraging the time of the year for added value. For instance, if you’ve got a mobile game that includes ghosts and goblins, hold a contest around Halloween time. And even if the time of year doesn’t provide you with an opportunity to promote your app, create your own occasion using a contest or promotion. Head over to our tips & tutorials section and read the rest of App Promo tip #9 to learn how to use contests and promotions to draw attention to your apps.

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App Promo tip #9: Use contests & promotions to win app visibility

Sony release binaries to support JBQ’s Vanilla Android Xperia™ S project [download]

As many of you already know, Jean-Baptiste Queru, aka JBQ, Technical Lead for the Android™ Open-Source Project (AOSP) at Google, recently started an open source project to build a vanilla Android version for Xperia S (LT26i). From Sony side, we welcome the project and support it with resources and contributions. We always try to promote and support external innovation and the openness that Android brings. We have now published binaries required for the LT26i project to progress. In addition, we want to encourage the open Android community to participate. Read on for download links and more information!

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Sony release binaries to support JBQ’s Vanilla Android Xperia™ S project [download]

Create smart connections to accessories using Sony’s new Smart Connect app [video]

Yesterday, Sony announced the Smart Connect app, which improves the way your smartphone connects and controls accessories or other devices. Smart Connect (which replaces LiveWare™ Manager) will be available on Google Play starting in mid September, but we thought we would give you developers an introduction to the user experience in advance.  Just like the LiveWare™ manager, Smart Connect lets you set up actions to perform when your Android™ smartphone connects to an accessory or another device. In addition, Smart Connect also lets you condition Events depending on what time it is, which opens possibilities for a new, smooth experience. Read on for more details!

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Create smart connections to accessories using Sony’s new Smart Connect app [video]

Introducing Sony’s new Xperia™ smartphone series – Xperia™ T, Xperia™ V, and Xperia™ J [video]

Today, we’re announcing a number of Sony smartphones joining the 2012 Xperia™ line up – Xperia™ T, Xperia™ V, and Xperia™ J. The Xperia™ T (Xperia™ TX in some markets) is our new flagship smartphone, and it includes Sony’s best HD smartphone screen – a 4.6” HD Reality Display powered by the Mobile BRAVIA® Engine, and best camera – a 13 MP fast capture camera that goes from sleep mode to snap in just over a second. The Xperia™ V is a sleek and durable (dust proof and water resistant!) LTE smartphone featuring a 4.3” HD Reality Display, 13MP fast capture camera, and is PlayStation® certified. Finally, the Xperia™ J combines the eye-catching design with a large, 4.0” FWVGA screen, a 5 MP AF camera, and social media updates with illumination.

Read on to learn more about Xperia™ T, as well as Xperia™ V and Xperia™ J!

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Introducing Sony’s new Xperia™ smartphone series – Xperia™ T, Xperia™ V, and Xperia™ J [video]

Presenting Sony’s first Xperia™ tablet [video]

Today we officially unveil the Xperia™ Tablet S, Sony’s second-generation tablet that features a slim, aluminium body, splash-proof design, and a 9.4“ HD display with low-friction coating and OptiContrast™ Panel for minimal reflection, high contrast and a real sense of depth. Inside this Android 4.0.3 (ICS ) tablet, you’ll find an NVIDIA® Tegra™3 1.4 GHz processor with ULP GeForce GPU. The Xperia™ Tablet S also provides a guest mode for versatile use, Small Apps (extended widgets) for easier multi-tasking, and the ability to play games wirelessly using a PS3 Controller. Read on to learn more about the Xperia™ Tablet S.

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Presenting Sony’s first Xperia™ tablet [video]

Sony <3 openness

Don't miss out when Alin Jerpelea and the Open Device team add new devices, software versions or instructions related to AOSP.

New Developer World website launched

Today we’re proud to announce a new Developer World website. With the new site, we will continue to bring you the latest developer and technology news & tools for Sony Xperia™ products in an even better way than before. Now it will be easier for you to find our most popular content, such as tutorials, popular posts, articles, open sourced phone software, drivers and many other downloads, as we have restructured and cleaned up the site based on the feedback we have received from many of you. Read on to learn more!

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New Developer World website launched

Sony joins In-Location Alliance as a founding member

We’re excited to introduce the In-Location Alliance, launched today by 22 technology companies with the goal of driving the innovation and development of indoor positioning. As a founding member, we feel it’s important to continue supporting the innovation of indoor mapping. It’s also a relevant continuation to our ongoing work here at Sony Mobile, as mentioned in our previous indoor maps blog post. Read on for more details on what this unique collaboration means to the mobile community.

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Sony joins In-Location Alliance as a founding member

Developing the next gen music app at Way out West [video]

One of the biggest and most influential music festivals in Northern Europe is Way Out West, in Gothenburg, Sweden. This year it took place on August 9-11, and it was preceded by a three day music hackathon in which Sony was part. The mission for the developers taking part in this hackathon was to try to create and build the next great music app. As part of the Sony collaboration with Gracenote, developers were presented with the opportunity to develop apps using the Gracenote API. Through the API, the participating developers could get access to the world’s largest database of music and video material. Check out the video above to get a glimpse of the action!

 

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Developing the next gen music app at Way out West [video]

Sony opens up the Dynamic Android Sensor HAL (DASH) – developers can contribute [open source]

We are now releasing a sensor framework, referred to as DASH (Dynamic Android Sensor HAL), as an open source GitHub project. This actually means that we are the first manufacturer to release such a sensor framework. By making this open source, we hope that custom ROM developers will gain a lot from using it, and we also hope to see the community of developers help us improve the framework by contributing back (which we’ve already seen from CyanogenMod team). In this article, Oskar Anderö, a Sony Mobile software engineer, explains how DASH works, and how developers can contribute.

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Sony opens up the Dynamic Android Sensor HAL (DASH) – developers can contribute [open source]

App Promo tip #8: Get ahead with paid advertising

In this eighth weekly app promotion tip together with our friends at App Promo, we look at how you can succeed in paid advertising, whether it’s mobile, online, or printed. To ensure the money invested into advertising is well spent, be sure to go in with an objective carrying a clear message. It’s also important to keep your ad simple, and to know who your ad is targeting. With the right preparation, your ad launch can easily boost your marketing campaign efforts. Read further to learn how you can make the most out of paid media.

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App Promo tip #8: Get ahead with paid advertising

Augmented reality made possible

Learn how to develop apps with the new SmartEyeglass SDK.

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