In this tenth weekly app promotion tip together with our friends at App Promo, we conclude the series with a focus on analytics and monitoring. Once you’ve set your marketing plan in motion, how do you know if your efforts to promote your app are paying off? To gauge your results, the common metrics for mobile apps are usually downloads or activity, and there a number of ways to collect this data. In our tips & tutorials section, read the rest of App Promo tip #10 to learn what kinds of data to analyse, and the methodologies to collect them.
A few weeks back we announced the new Xperia V, which is a smart, sleek and durable LTE smartphone. It also features Reality Display with Mobile BRAVIA® Engine 2 and OptiContrast Panel, which delivers a superior viewing experience. But did you know that Xperia™ V includes innovative sensor-on-lens touch screen technology? This technology adds the same user benefits as in-cell and on-cell touch technology, which means you will get better image quality and a true direct touch experience.
Read on to learn more about sensor-on-lens technology and its benefits.
BacklogTool is a web based planning tool that we’ve developed internally to keep track of backlogs. Since we like it so much we have now published it on GitHub to give you the chance to use it, and to help us improve it. BacklogTool is great to use with well-known development methods like Scrum, as well as on its own. In this blog post, software engineer Gustaf Lundh explains the benefits of this tool and how it is used. Read on for the full story!
In this ninth weekly app promotion tip together with our friends at App Promo, we cover the subject of winning! Specifically, we’re talking about holding contests and promotions. If you’re thinking of having a contest to promote your app, consider leveraging the time of the year for added value. For instance, if you’ve got a mobile game that includes ghosts and goblins, hold a contest around Halloween time. And even if the time of year doesn’t provide you with an opportunity to promote your app, create your own occasion using a contest or promotion. Head over to our tips & tutorials section and read the rest of App Promo tip #9 to learn how to use contests and promotions to draw attention to your apps.
As many of you already know, Jean-Baptiste Queru, aka JBQ, Technical Lead for the Android™ Open-Source Project (AOSP) at Google, recently started an open source project to build a vanilla Android version for Xperia S (LT26i). From Sony side, we welcome the project and support it with resources and contributions. We always try to promote and support external innovation and the openness that Android brings. We have now published binaries required for the LT26i project to progress. In addition, we want to encourage the open Android community to participate. Read on for download links and more information!
Yesterday, Sony announced the Smart Connect app, which improves the way your smartphone connects and controls accessories or other devices. Smart Connect (which replaces LiveWare™ Manager) will be available on Google Play starting in mid September, but we thought we would give you developers an introduction to the user experience in advance. Just like the LiveWare™ manager, Smart Connect lets you set up actions to perform when your Android™ smartphone connects to an accessory or another device. In addition, Smart Connect also lets you condition Events depending on what time it is, which opens possibilities for a new, smooth experience. Read on for more details!
Today, we’re announcing a number of Sony smartphones joining the 2012 Xperia™ line up – Xperia™ T, Xperia™ V, and Xperia™ J. The Xperia™ T (Xperia™ TX in some markets) is our new flagship smartphone, and it includes Sony’s best HD smartphone screen – a 4.6” HD Reality Display powered by the Mobile BRAVIA® Engine, and best camera – a 13 MP fast capture camera that goes from sleep mode to snap in just over a second. The Xperia™ V is a sleek and durable (dust proof and water resistant!) LTE smartphone featuring a 4.3” HD Reality Display, 13MP fast capture camera, and is PlayStation® certified. Finally, the Xperia™ J combines the eye-catching design with a large, 4.0” FWVGA screen, a 5 MP AF camera, and social media updates with illumination.
Read on to learn more about Xperia™ T, as well as Xperia™ V and Xperia™ J!
Today we officially unveil the Xperia™ Tablet S, Sony’s second-generation tablet that features a slim, aluminium body, splash-proof design, and a 9.4“ HD display with low-friction coating and OptiContrast™ Panel for minimal reflection, high contrast and a real sense of depth. Inside this Android 4.0.3 (ICS ) tablet, you’ll find an NVIDIA® Tegra™3 1.4 GHz processor with ULP GeForce GPU. The Xperia™ Tablet S also provides a guest mode for versatile use, Small Apps (extended widgets) for easier multi-tasking, and the ability to play games wirelessly using a PS3 Controller. Read on to learn more about the Xperia™ Tablet S.
Today we’re proud to announce a new Developer World website. With the new site, we will continue to bring you the latest developer and technology news & tools for Sony Xperia™ products in an even better way than before. Now it will be easier for you to find our most popular content, such as tutorials, popular posts, articles, open sourced phone software, drivers and many other downloads, as we have restructured and cleaned up the site based on the feedback we have received from many of you. Read on to learn more!
We’re excited to introduce the In-Location Alliance, launched today by 22 technology companies with the goal of driving the innovation and development of indoor positioning. As a founding member, we feel it’s important to continue supporting the innovation of indoor mapping. It’s also a relevant continuation to our ongoing work here at Sony Mobile, as mentioned in our previous indoor maps blog post. Read on for more details on what this unique collaboration means to the mobile community.