Introducing WhiteMagic™ – the technology in Xperia™ P

Ever had trouble viewing your phone screen in bright sunlight? Yesterday, we announced the Xperia™ P, which solves this problem through Sony’s new WhiteMagic™ technology. In the Xperia P display we introduce a fourth sub pixel, adding a white to the red, green and blue that common displays have. By combining this sophisticated new hardware with advanced algorithms, the display becomes up to twice as bright and up to twice as power efficient. When used outside with “outdoor mode”, the screen of the Xperia™ P is one of the brightest displays on the market; while inside with “indoor mode”, it is extremely power efficient. Get a deeper understanding of the technology after the jump.

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Introducing WhiteMagic™ – the technology in Xperia™ P

The new Xperia P – ultra-bright screen, dual core and slick unibody design

Today, we are happy to announce the Xperia™ P, the latest addition to the Xperia™ NXT series of next generation smartphones from Sony. Xperia™ P offers an ultra-bright viewing experience thanks to the introduction of WhiteMagic™ screen technology, and comes with a 4” Reality Display housed in aluminium, unibody design for a sleek look and feel. Xperia™ P also introduces the new ST-Ericsson U8500 platform, which provides a 1 GHz dual core processor with SMP technology for high-end performance. Plus, Xperia™ P gives you an 8MP capture camera, full 1080p HD recording & front camera, NFC, and a ton of other features. Read on to get the full story.

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The new Xperia P – ultra-bright screen, dual core and slick unibody design

Xperia U unveiled – dual core and highly customisable

We’re excited to debut the Xperia™ U as another addition to the Xperia NXT series of Sony smartphones. Xperia U™ uses the new ST-Ericsson U8500 platform, which gives you a 1GHz dual core processor with SMP (Symmetric Multi-Processing) technology. This new smartphone is also customisable, thanks to interchangeable bottom caps to match your personal preference or mood. And its transparent element design changes colours to match the colours of the display. The Xperia™ U delivers a 3.5” Reality Display powered by the Mobile BRAVIA Engine, 5 MP camera with fast capture an d HD recording, xLoud™ and 3D surround Sony audio technology, and a lot more to love. Get the full story after the jump.

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Xperia U unveiled – dual core and highly customisable

EDK version 2.0 now available

Over the last few months, we’ve published a number of Extension Development Kit (EDK) blog posts and tutorials to help you develop extensions for both the Timescape social network app and the Music player in our Xperia™ smartphones. Now we’ve got another update for you – EDK 2.0 – and it includes an updated Timescape™ API that enables you to incorporate Facebook™-like actions (such as “liking” or commenting) for the users of the external apps you create for Timescape™. We’ve also included an emulator for Smart Extras for your convenience. Read on for more details and to download EDK 2.0.

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EDK version 2.0 now available

Android™ Ice Cream Sandwich beta ROM available for unlocked 2011 Xperia™ smartphone models

Today we release an Ice Cream Sandwich (ICS) beta ROM, as a follow up to the previously released ICS alpha ROM. In line with our goal to support the open developer community, we want to give you the chance to try out our coming upgrade to ICS (Android™ 4.0) in this beta version.

While the ICS alpha ROM was an early preview, the ICS beta ROM have passed some certifications such as Modem type approval, and important functions like FM radio and GSM are turned on. However, additional certification and approval is needed before an official upgrade can be released. As previously communicated, we will upgrade all 2011 Xperia™ smartphones running on Android to ICS. Read more to find out what’s included in the beta ROM, and what other limitations apply.

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Android™ Ice Cream Sandwich beta ROM available for unlocked 2011 Xperia™ smartphone models

Create clocks and widgets for SmartWatch 2

New APIs for SmartWatch 2 and Small Apps available in the updated add-on SDK from Sony.

Developer World website upgrades

As you can see, we have now started the process of upgrading the Developer World website. Yesterday we got new colours and styling, and going forward we’ll be looking at bigger improvements in the design and functionality of the site. Read on to find out more, and to learn why you might see some extensive use of animated retro gifs saying “Under construction”.

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Developer World website upgrades

Get to know the Developer World team at Mobile World Congress

Are you a developer bound for Mobile World Congress in Barcelona next week? If that’s the case, then make sure you stop by the Sony (Hall 6 – 6E01) booth and the Google (Hall 8 – 8C25) booth. At the Sony booth, you’ll be able to interface with business managers, developers and marketing managers. At the Google booth, you’ll be able to meet with the Developer World team and discuss partnerships, technical issues or our latest developer activities. At both locations, you can view demos, get hands-on with the latest in Sony technology, and see connected screens in action.

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Get to know the Developer World team at Mobile World Congress

Interested in coming to our VIP partner and developer event at MWC?

At the Mobile World Congress (MWC)  in Barcelona later this month we at the Developer Program will host an exclusive VIP partner and developer event at the Sony booth on the 27th of February. This is a closed event with limited seats. However, we’ve kept 10 spots open for community developers following our developer blog and here’s your chance to try to grab one of those spots. Read more after the jump for instructions on how to apply.

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Interested in coming to our VIP partner and developer event at MWC?

Sensor HAL for Xperia™ phones available as open source

Continuing our open innovation initiative, we are now making the sensor HAL for the 2011 Xperia™ phones available as open source. So if you’re an advanced developer, you will now be able to access and configure the sensors of a 2011 Xperia™ phone on a deeper level. For example, you will be allowed to optimise the way the compass is used in a custom ROM.

In the good feedback we received on our previous open initiatives, we have seen a lot of requests for us to open source these files. And now, we’re happy to provide that opportunity. This is not part of open source archives that we are required to publish, it simply something we want to do for the community.

Read more after the jump!

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Sensor HAL for Xperia™ phones available as open source

Localise custom ROMs for different Xperia pro and Xperia mini pro keyboards

If you’re an advanced Android™ developer in search of keyboard mapping information in order to make a custom ROM for your Xperia™ pro or Xperia™ mini pro, look no further. In this post, we‘ve listed the keyboard variants for our most recent Xperia™ devices that have keyboards, which will help you create customised ROMs that can handle keyboards with country-specific characters, such as the cedilla in Portugal or stroke keys for Hanzi characters in China. Read more after the jump.

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Localise custom ROMs for different Xperia pro and Xperia mini pro keyboards

Sony <3 openness

At Sony, we are constantly trying to support the open Android community - learn more about these initiatives to the right.

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