App Promo tip #1: Understand your product

Starting today, we’re introducing App Promo’s developer 101 tutorial series, where we’ve asked our friends at App Promo, a leading app marketing and strategy firm, to share some of their best hints and tips for developers. We’ll be sharing their tutorials as a summer series of blog posts that will be published weekly for the next 10 weeks.

App Promo’s first tip focuses on the importance of understanding your product. In order to create a truly successful product, you must take a step back and look at your app from outside-in. What is the purpose of the app and why would a user in your target group use it? Have you defined a target group? If you spread too thin when defining your target group, you might not get any pickup in any demographic groups. If you instead target a well-defined group, you’re improving your chances a lot of getting successful with this group. From there, you can widen your scope. This concept and much more is explained in this article. Learn more…

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App Promo tip #1: Understand your product

Mobile BRAVIA® Engine explained [video]

Do you have an Xperia™ smartphone that comes with Mobile BRAVIA® Engine? Are you curious to find out more about what this Sony technology actually does? Mobile BRAVIA® Engine is a high quality image engine that utilises technologies that have been successfully proven in Sony BRAVIA® TVs for a number of years. The Mobile BRAVIA® Engine combines contrast enhancement technologies used in Sony BRAVIA TVs with colour management, and adds sharpness filters and noise reduction to display vivid beautiful images and videos on your Xperia™ smartphone. The Mobile BRAVIA® Engine is included in most Xperia™ smartphones, and its effects apply to image and video viewing. Go on reading after the jump where we describe the technology in more detail!

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Mobile BRAVIA® Engine explained [video]

Haven’t submitted your SmartWatch app idea yet? Meet us at Uplinq

Uplinq 2012 is just around the corner (June 27 & 28 in San Diego, California), and it’s a great opportunity to pitch us your last-minute SmartWatch app ideas for the SmartWatch Developer Campaign. In addition, we’ve got a great line up of developer activities for you during the event. Schedule a private, one-on-one meeting with us through the Uplinq Market Match program. Join the Mobile CodeFest and Hackathon happening on June 26 to get exclusive, hands-on programming and testing with recently announced Sony Mobile smartphones. And come stop by our booth (#218) to demo our latest products.

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Haven’t submitted your SmartWatch app idea yet? Meet us at Uplinq

Sony SmartWatch developer campaign ends soon – last call for submissions

With our Sony SmartWatch developer campaign in full swing, we’d like to remind you that Tuesday, June 26 is the last day to submit SmartWatch apps to Google play in order to get your free Smart Wireless Headset pro, and most of all, the chance of being promoted in Sony’s social media channels. We’re also still sending out SmartWatches to developers submitting their SmartWatch app ideas through our online form. Read on to get a status update on this campaign, and to get helpful links to aid in your SmartWatch app development.

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Sony SmartWatch developer campaign ends soon – last call for submissions

Android 4.0.3 now available for Sony Tablet S & P

With the update to Android 4.0.3 (Ice Cream Sandwich), Sony Tablet S and Sony Tablet P  just got even better.  This update combines the features of Ice Cream Sandwich (ICS) with unique new features and apps from Sony. Upgrade your Sony Tablet to experience a streamlined user interface with drag-and-drop folder creation, improved multi-tasking and browser. New Sony features include direct access to SD card, ”Small Apps” and enhanced photo viewing options. Please note that the Tablet P update is only available in selected markets. Check out the official press release, Sony Tablet Evolution and this Android 4.0 for Tablet S video to learn more about the new features!

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Android 4.0.3 now available for Sony Tablet S & P

Create clocks and widgets for SmartWatch 2

New APIs for SmartWatch 2 and Small Apps available in the updated add-on SDK from Sony.

Xperia™ tipo and Xperia™ miro – two new fun and stylish additions to the Xperia™ portfolio

Today we have announced two new Xperia™ smartphones called Xperia™ tipo and Xperia™ miro. Xperia™ miro is a slim and stylish smartphone available in a fun range of colours, and with a deep integration of Facebook™. Xperia™ tipo is designed to be easy to use, and it will also be available in a dual SIM version called Xperia™ tipodual. Both of these new smartphones will also be released with Android 4.0 (Ice Cream Sandwich). Read more after the jump!

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Xperia™ tipo and Xperia™ miro – two new fun and stylish additions to the Xperia™ portfolio

SmartWatch firmware update released (and you can still get a free device)

Last week we released a firmware update for the Sony SmartWatch, which includes new UI updates and improved performance. And if you’re a developer, don’t forget that you can get a free SmartWatch device if you come up with a good idea and plan for a new SmartWatch extension. If you submit a new SmartWatch enabled app to Google Play before June 26, we will also send you a Smart Wireless Headset pro as a bonus! We might also ask to promote your app in Sony’s social media channels… Check out the video above, and the Free SmartWatch campaign page to learn more!

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SmartWatch firmware update released (and you can still get a free device)

Get your apps to work with the Xperia™ go pressure sensor [tutorial]

We just announced the Sony Xperia™ go, which comes with equipped with a pressure sensor, which enables you as a developer to create barometric, altitude or speed-related apps by accessing it through the Android sensor API. In this article, we’re highlighting information on how you can develop apps that work with the pressure sensor in Xperia™ go, as well as Xperia™ active as the sensor is accessed through the same API.

Read on to get a code example and instructions on how to create a simple app that can read data from the pressure sensor.

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Get your apps to work with the Xperia™ go pressure sensor [tutorial]

Xperia™ go and Xperia™ acro S brings extra durability and stylish water resistance [video]

Today, we’re announcing the Xperia™ go and Xperia™ acro S, our two newest additions to the line up of Sony Xperia™ smartphones. Xperia™ go is a refined IP67 classes smartphone , meaning it has the highest level of dust and water resistance you can find in a smartphone. Xperia™ acro S also offers PlayStation® certification. Designed for extra durability and water resistance, both Xperia™ go and Xperia™ acro S have scratch-resistant mineral glass displays and meet industry standard Internal Protection ratings for protection against dust and water immersion. Read more about the stylish durability of the Xperia™ go and Xperia™ acro S after the jump.

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Xperia™ go and Xperia™ acro S brings extra durability and stylish water resistance [video]

UPDATED: How to use the hidden HDMI API [tutorial]

***Update: This Sony specific API will be deprecated. Please use the hidden Android intent “android.intent.action.HDMI_PLUGGED” instead. This is supported on smartphones running Ice Cream Sandwich and Jellybean. Stay tuned to Developer World for more information going forward.*** 

Are you working on an Android™ app that you’d like users to experience on an external device like a TV or monitor? If your Xperia™ smartphone (or other Android™ device) has an HDMI port, then your app should detect when it’s plugged into a powered high-definition screen to ensure the display is rendered properly on the larger screen. This quick tutorial includes some code that shows you how. Read more after the jump.

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UPDATED: How to use the hidden HDMI API [tutorial]

Sony <3 openness

At Sony, we are constantly trying to support the open Android community - learn more about these initiatives to the right.

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