Create smart connections to accessories using Sony’s new Smart Connect app [video]

Yesterday, Sony announced the Smart Connect app, which improves the way your smartphone connects and controls accessories or other devices. Smart Connect (which replaces LiveWare™ Manager) will be available on Google Play starting in mid September, but we thought we would give you developers an introduction to the user experience in advance.  Just like the LiveWare™ manager, Smart Connect lets you set up actions to perform when your Android™ smartphone connects to an accessory or another device. In addition, Smart Connect also lets you condition Events depending on what time it is, which opens possibilities for a new, smooth experience. Read on for more details!

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Create smart connections to accessories using Sony’s new Smart Connect app [video]

Introducing Sony’s new Xperia™ smartphone series – Xperia™ T, Xperia™ V, and Xperia™ J [video]

Today, we’re announcing a number of Sony smartphones joining the 2012 Xperia™ line up – Xperia™ T, Xperia™ V, and Xperia™ J. The Xperia™ T (Xperia™ TX in some markets) is our new flagship smartphone, and it includes Sony’s best HD smartphone screen – a 4.6” HD Reality Display powered by the Mobile BRAVIA® Engine, and best camera – a 13 MP fast capture camera that goes from sleep mode to snap in just over a second. The Xperia™ V is a sleek and durable (dust proof and water resistant!) LTE smartphone featuring a 4.3” HD Reality Display, 13MP fast capture camera, and is PlayStation® certified. Finally, the Xperia™ J combines the eye-catching design with a large, 4.0” FWVGA screen, a 5 MP AF camera, and social media updates with illumination.

Read on to learn more about Xperia™ T, as well as Xperia™ V and Xperia™ J!

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Introducing Sony’s new Xperia™ smartphone series – Xperia™ T, Xperia™ V, and Xperia™ J [video]

Presenting Sony’s first Xperia™ tablet [video]

Today we officially unveil the Xperia™ Tablet S, Sony’s second-generation tablet that features a slim, aluminium body, splash-proof design, and a 9.4“ HD display with low-friction coating and OptiContrast™ Panel for minimal reflection, high contrast and a real sense of depth. Inside this Android 4.0.3 (ICS ) tablet, you’ll find an NVIDIA® Tegra™3 1.4 GHz processor with ULP GeForce GPU. The Xperia™ Tablet S also provides a guest mode for versatile use, Small Apps (extended widgets) for easier multi-tasking, and the ability to play games wirelessly using a PS3 Controller. Read on to learn more about the Xperia™ Tablet S.

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Presenting Sony’s first Xperia™ tablet [video]

New Developer World website launched

Today we’re proud to announce a new Developer World website. With the new site, we will continue to bring you the latest developer and technology news & tools for Sony Xperia™ products in an even better way than before. Now it will be easier for you to find our most popular content, such as tutorials, popular posts, articles, open sourced phone software, drivers and many other downloads, as we have restructured and cleaned up the site based on the feedback we have received from many of you. Read on to learn more!

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New Developer World website launched

Sony joins In-Location Alliance as a founding member

We’re excited to introduce the In-Location Alliance, launched today by 22 technology companies with the goal of driving the innovation and development of indoor positioning. As a founding member, we feel it’s important to continue supporting the innovation of indoor mapping. It’s also a relevant continuation to our ongoing work here at Sony Mobile, as mentioned in our previous indoor maps blog post. Read on for more details on what this unique collaboration means to the mobile community.

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Sony joins In-Location Alliance as a founding member

Create clocks and widgets for SmartWatch 2

New APIs for SmartWatch 2 and Small Apps available in the updated add-on SDK from Sony.

Developing the next gen music app at Way out West [video]

One of the biggest and most influential music festivals in Northern Europe is Way Out West, in Gothenburg, Sweden. This year it took place on August 9-11, and it was preceded by a three day music hackathon in which Sony was part. The mission for the developers taking part in this hackathon was to try to create and build the next great music app. As part of the Sony collaboration with Gracenote, developers were presented with the opportunity to develop apps using the Gracenote API. Through the API, the participating developers could get access to the world’s largest database of music and video material. Check out the video above to get a glimpse of the action!

 

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Developing the next gen music app at Way out West [video]

Sony opens up the Dynamic Android Sensor HAL (DASH) – developers can contribute [open source]

We are now releasing a sensor framework, referred to as DASH (Dynamic Android Sensor HAL), as an open source GitHub project. This actually means that we are the first manufacturer to release such a sensor framework. By making this open source, we hope that custom ROM developers will gain a lot from using it, and we also hope to see the community of developers help us improve the framework by contributing back (which we’ve already seen from CyanogenMod team). In this article, Oskar Anderö, a Sony Mobile software engineer, explains how DASH works, and how developers can contribute.

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Sony opens up the Dynamic Android Sensor HAL (DASH) – developers can contribute [open source]

App Promo tip #8: Get ahead with paid advertising

In this eighth weekly app promotion tip together with our friends at App Promo, we look at how you can succeed in paid advertising, whether it’s mobile, online, or printed. To ensure the money invested into advertising is well spent, be sure to go in with an objective carrying a clear message. It’s also important to keep your ad simple, and to know who your ad is targeting. With the right preparation, your ad launch can easily boost your marketing campaign efforts. Read further to learn how you can make the most out of paid media.

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App Promo tip #8: Get ahead with paid advertising

App Promo tip #7: Build your network and community connections

In this seventh weekly app promotion tip together with our friends at App Promo, we focus on networking within your circle professional and personal circles to increase the effectiveness of your marketing promotions. Tell your friends, your co-workers, and your business contacts about your product, and they may be able to spread the word exponentially. Also look for opportunities to market yourself and your product at conferences, tradeshows, and networking events. In this article, you’ll find out how to use networking to create opportunities for marketing your app. Read more after the jump.

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App Promo tip #7: Build your network and community connections

App Promo Tip #6: Reach out through social media

In this sixth weekly app promotion tip together with our friends at App Promo, we’re tuning into the marketing power that is social media. If you’re not already using communications channels such as Facebook, YouTube and Twitter, you’re really missing out on powerful, yet inexpensive marketing tools. In this article, learn how to maximise the opportunities with each of these social media channels and properly brand your app with success. Find out how after the jump.

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App Promo Tip #6: Reach out through social media

Sony <3 openness

At Sony, we are constantly trying to support the open Android community - learn more about these initiatives to the right.

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