App Promo tip #8: Get ahead with paid advertising

In this eighth weekly app promotion tip together with our friends at App Promo, we look at how you can succeed in paid advertising, whether it’s mobile, online, or printed. To ensure the money invested into advertising is well spent, be sure to go in with an objective carrying a clear message. It’s also important to keep your ad simple, and to know who your ad is targeting. With the right preparation, your ad launch can easily boost your marketing campaign efforts. Read further to learn how you can make the most out of paid media.

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App Promo tip #8: Get ahead with paid advertising

App Promo tip #7: Build your network and community connections

In this seventh weekly app promotion tip together with our friends at App Promo, we focus on networking within your circle professional and personal circles to increase the effectiveness of your marketing promotions. Tell your friends, your co-workers, and your business contacts about your product, and they may be able to spread the word exponentially. Also look for opportunities to market yourself and your product at conferences, tradeshows, and networking events. In this article, you’ll find out how to use networking to create opportunities for marketing your app. Read more after the jump.

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App Promo tip #7: Build your network and community connections

App Promo Tip #6: Reach out through social media

In this sixth weekly app promotion tip together with our friends at App Promo, we’re tuning into the marketing power that is social media. If you’re not already using communications channels such as Facebook, YouTube and Twitter, you’re really missing out on powerful, yet inexpensive marketing tools. In this article, learn how to maximise the opportunities with each of these social media channels and properly brand your app with success. Find out how after the jump.

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App Promo Tip #6: Reach out through social media

App Promo tip #5: Raise your rank through search engine marketing and optimisation

Our fifth weekly app promotion tip together with our friends at App Promo examines the basics of search engine marketing (SEM) and search engine optimisation (SEO). You may not have heard of it, but most likely you’ve already done it. With search engine marketing, you’re simply using the internet to promote your website by increasing its visibility in search engine results. Search engine optimisation, adjusting your website content to achieve a higher ranking in search results, is part of this marketing.

Read on to learn how to make it all happen, and ensure yourself with a higher ranking.

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App Promo tip #5: Raise your rank through search engine marketing and optimisation

App Promo tip #4: Reach out to press and bloggers

For our fourth weekly app promotion tip together with our friends at App Promo, we explore the topic of press and blogger outreach. If you want to generate some publicity around your app, you should definitely take advantage of the power of media. Not a strong writer? No need to worry! This article guides you through the steps for starting your own publicity campaign, including how to write a press release, using search engine optimisation, news distribution, and more. Read more after the jump.

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App Promo tip #4: Reach out to press and bloggers

Create clocks and widgets for SmartWatch 2

New APIs for SmartWatch 2 and Small Apps available in the updated add-on SDK from Sony.

App Promo tip #3: App store marketing

Our third weekly app promotion tip together with our friends at App Promo takes a closer look at app stores. Using these channels to market and sell your apps is your best tool for getting users to discover your app, so understanding how to best use these stores can make all the difference for you, your app, and your business. Follow the jump to learn how to position your product in apps stores, how to make the most out of keywords and categories, how to handle reviews and rating, and much more.

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App Promo tip #3: App store marketing

App Promo tip #2: Getting app pricing right

In our second weekly app promotion tip together with our friends at App Promo, we’re looking at app pricing. Now that you’ve successfully created your app, your next step is to figure out how much you should charge users for it. Or maybe you’re thinking of not charging anything at all, but plan to earn revenue in other ways, such as through in-app sales. Read more about how to get your app pricing right in this article.

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App Promo tip #2: Getting app pricing right

Want to join us at Sony’s exclusive Google TV all access party?

Google I/O is just around the corner, and whether or not you were able to register, come to Sony’s Google TV All Access Party on June 28th at 7:30pm. Join for cocktails and appetizers while learning about the latest Sony Google TV product. Register now, because the first 500 people through the door will receive a free Sony Internet Player with Google TV!

And if you weren’t one of the lucky 5,000+ people to get a Google I/O ticket (even though you had six registration windows open and ready to go at 7am), and if you’re not willing to shell $4000 USD for a ticket on eBay, join us across the street from the Moscone Center for a FREE developer event. On June 27 and 28, from 10am to 4pm, come to the WIP Demo Lounge where you can check out all of the latest Xperia™ smartphones, get the latest developer info, enjoy free food and drinks, and more!

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Want to join us at Sony’s exclusive Google TV all access party?

App Promo tip #1: Understand your product

Starting today, we’re introducing App Promo’s developer 101 tutorial series, where we’ve asked our friends at App Promo, a leading app marketing and strategy firm, to share some of their best hints and tips for developers. We’ll be sharing their tutorials as a summer series of blog posts that will be published weekly for the next 10 weeks.

App Promo’s first tip focuses on the importance of understanding your product. In order to create a truly successful product, you must take a step back and look at your app from outside-in. What is the purpose of the app and why would a user in your target group use it? Have you defined a target group? If you spread too thin when defining your target group, you might not get any pickup in any demographic groups. If you instead target a well-defined group, you’re improving your chances a lot of getting successful with this group. From there, you can widen your scope. This concept and much more is explained in this article. Learn more…

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App Promo tip #1: Understand your product

Sony <3 openness

At Sony, we are constantly trying to support the open Android community - learn more about these initiatives to the right.

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