App Store Optimisation #2: What’s in a name? Everything!

In this second App Store Optimisation (ASO) post with our friends at App Promo, we cover the topic of app naming. The name you select for your app is a critical part of your app development, as it represents the branding for your product. Read on to learn how to select a logical app name, and why sometimes choosing a creative, personal name may actually limit your app discovery.

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App Store Optimisation #2: What’s in a name? Everything!

App Store Optimisation #1: The importance of app store optimisation

Starting today, we’re exciting to bring you App Promo’s App Store Optimisation (ASO) series, where our friends from App Promo, a leading app marketing and strategy firm, reveal their best strategies for how developers can succeed in the business of apps. In this five-part summer series, we will cover an essential ASO topic each week, focusing how to optimise your app store product page – the key to your app’s success. Our first post covers the importance of app store optimisation, and your app store product page. Read on to learn why app store optimisation is so important.

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App Store Optimisation #1: The importance of app store optimisation

Sony Xperia™ Z Ultra unleashed – 6.4” Full HD TRILUMINOS™ display, quad-core, waterproof* smartphone [video]

We’ve now announced the new Xperia™ Z Ultra, a beast of a smartphone that’s the world’s slimmest and has the largest Full HD display**. Xperia™ Z Ultra boasts a 2.2 GHz Qualcomm® Snapdragon™ 800 quad-core processor, 6.4” Full HD TRILUMINOS™ display, LTE, NFC, and ANT+, all contained in a dustproof and waterproof* 6.5mm body weighing just 212 grams. Read on for the complete specs and features in the full post.

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Sony Xperia™ Z Ultra unleashed – 6.4” Full HD TRILUMINOS™ display, quad-core, waterproof* smartphone [video]

Sony SmartWatch 2 announced, new SDK version to come [video]

Today marks the introduction of the new Sony SmartWatch 2, the world’s first water-resistant smartwatch with one-touch connectivity. Sony SmartWatch 2 is an extension to your Android™ handset, and serves as a multi-functional watch, notifier, Android app interface and phone remote control, all in a sleek, waterproof design. A new SDK version will soon be available, with added support and new features for Sony SmartWatch 2. Read on for the full specs for this new generation smartwatch.

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Sony SmartWatch 2 announced, new SDK version to come [video]

New experimental Illumination bar API available

Many people have contacted us about the API for the illumination bar available on a number of our Xperia™ smartphones, such as Xperia™ SP. And upon these requests from the developer community, we are as of today providing the Illumination API for free as an “experimental API”. This means you can experiment with illumination effects in your app in any way you like, but we will only provide limited documentation and no support. Read on to learn how to get started!

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New experimental Illumination bar API available

Create clocks and widgets for SmartWatch 2

New APIs for SmartWatch 2 and Small Apps available in the updated add-on SDK from Sony.

Open SmartWatch Project: Arduino publishes tool chain (alpha)

Last week we told you about the Open SmartWatch Project, and during the weekend Arduino and Sony arranged a workshop with the aim to come up with a proof of concept for how SmartWatch could be setup to work in an Arduino environment. The Arduino folks have since then continued to work hard, and they have now published a GitHub project that includes an alpha version of a complete tool chain, including the Arduino IDE (Integrated Development Environment). This will allow developers to innovate with SmartWatch on top of Arduino’s toolchain. Learn more in the full post!

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Open SmartWatch Project: Arduino publishes tool chain (alpha)

Browse the Sony Add-on SDK API references online (beta version)

This week we’ve added another long-sought-after functionality to Developer World, as it’s now possible to browse the API references for the Sony Add-on SDK online. So far, this functionality is still in beta, as we look to improve both the content and design, but nevertheless the functionality is there, and it’s available for you to use already now. Learn more in the full post.

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Browse the Sony Add-on SDK API references online (beta version)

We’re opening up SmartWatch! Create and flash alternative firmware

Openness towards the developer community has been an important driving force for us for a long time. We’ve have, for example, published everything from open sourced binaries and code examples to DASH, and made it possible to unlock many of our smartphones and tablets. We’re now adding an experimental project we call Open SmartWatch to that list, resulting, we hope, in a lot of innovation. It means we’ll make it possible for advanced developers to create and flash alternative firmware to Sony SmartWatch, by sharing technical details and instructions. Find out more in the full post!

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We’re opening up SmartWatch! Create and flash alternative firmware

Xperia™ M joins Sony’s smartphone portfolio, comes with dual-core processor, HDR for photos & dual SIM version

Today marks the announcement of Xperia™ M, which is the latest model in the Xperia™ range of premium smartphones, and it brings a number of potent features often only associated with high-end models. Xperia™ M comes with a 1 GHz Qualcomm® Snapdragon™ S4 dual-core processor, a generous 4” FWVGA display, and a 5 megapixel fast-capture camera with auto-focus and HDR for pictures. Xperia™ M also comes in a dual SIM version called Xperia Mdual. Learn about all the specs and features in the full post.

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Xperia™ M joins Sony’s smartphone portfolio, comes with dual-core processor, HDR for photos & dual SIM version

Support for Xperia™ Tablet Z in our flash tool for unlocked devices

We have now added support for Xperia™ Tablet Z to our flash tool for Xperia™ devices. With this tool, you can flash Sony software on devices with the boot loader unlocked. And now there is software available for Xperia™ Tablet Z (SGP321 and SGP311). Get all the information you need on the flash tool page.

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Support for Xperia™ Tablet Z in our flash tool for unlocked devices

Sony <3 openness

At Sony, we are constantly trying to support the open Android community - learn more about these initiatives to the right.

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