Today we kick-off the Stand out from the crowd programme, which is an app search campaign where we’re looking for professional developers with high quality apps that can bring something extra to the Sony experience. As part of the Stand out campaign, we will send out hundreds of devices to selected developers. We will also offer selected developers app promotion in online Sony channels, and at industry tradeshows like CES or Mobile World Congress. Get all the facts in the full post.
Going with the Xperia Z1, Sony also revealed the new Smart Imaging Stand IPT-DS10M at IFA in Berlin today. The Smart Imaging Stand pairs with your smartphone through one-touch NFC, and then launches a SmileCatcher app, which automatically follows people’s faces and takes pictures whenever someone smiles. In other words – a perfect party companion! For developers, there is a new experimental Motion API available, which will let you develop innovative new apps for the Smart Imaging Stand. Get all the details in the full post.
In this fifth App Store Optimisation (ASO) post with our friends at App Promo, the last order of app store business requires that you have an effective product page – ideally, one that provides an accurate description marketed toward your target audience. If your writing talents aren’t on par with your coding skills, let this article show you exactly how to write a product description and make it effective. Read more after the jump.
For our fourth App Store Optimisation (ASO) post with our friends at App Promo, the focus shifts onto screenshots. When you’re trying to sell your app in an app store, don’t forget that users will rely on any screenshots that you make available, more so than the copy describing your app. For this reason, it’s important to consider the visuals as part of your sell-in. You’ll also need to avoid some common mistakes developers make when taking app screenshots. Read on and start making improvements to your screenshots right away.
Yesterday was a big day for all Android fans, as Google released the source code for Android 4.3. This means that manufacturers now are getting busy preparing software upgrades. From Sony’s side, you can already read about some of our software upgrade plans on the Sony Xperia News room blog. Software upgrades are an important asset for a device, and we are continuously working to improve the process and lead times. Learn more about how the process works, and what improvements you will see going forward in the full post. Read more after the jump!
Just a couple of hours ago, Google released the source code for Android 4.3. And as you can see in the video above, we already have it running on Xperia Tablet Z, even though important functionality is not supported. And as a developer, you can build and flash it yourself as it is available on GitHub.
For our third App Store Optimisation (ASO) post with our friends at App Promo, we take a good look at icons. The image you select as your app icon is the hallmark of your branding – appearing on the app tray of your user’s device, and from the app store where the user decides whether or not to download your app. Read further to learn how take advantage of the impulsive nature of a mobile user’s download behaviour by making your app icon stand out from the crowd.
In this second App Store Optimisation (ASO) post with our friends at App Promo, we cover the topic of app naming. The name you select for your app is a critical part of your app development, as it represents the branding for your product. Read on to learn how to select a logical app name, and why sometimes choosing a creative, personal name may actually limit your app discovery.
Starting today, we’re exciting to bring you App Promo’s App Store Optimisation (ASO) series, where our friends from App Promo, a leading app marketing and strategy firm, reveal their best strategies for how developers can succeed in the business of apps. In this five-part summer series, we will cover an essential ASO topic each week, focusing how to optimise your app store product page – the key to your app’s success. Our first post covers the importance of app store optimisation, and your app store product page. Read on to learn why app store optimisation is so important.
We’ve now announced the new Xperia™ Z Ultra, a beast of a smartphone that’s the world’s slimmest and has the largest Full HD display**. Xperia™ Z Ultra boasts a 2.2 GHz Qualcomm® Snapdragon™ 800 quad-core processor, 6.4” Full HD TRILUMINOS™ display, LTE, NFC, and ANT+, all contained in a dustproof and waterproof* 6.5mm body weighing just 212 grams. Read on for the complete specs and features in the full post.