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Do you want to get our latest news? Then you should sign up for our newsletter, where we regularly share all the important stuff that’s been happening here at Developer World – latest tech news, tutorials, and, of course, developer tool updates from Sony. Just enter your email address, and you’re all set – we’ll then make sure you get a comprehensive overview of the most important stories and events from Developer World, delivered right to your inbox. Click here to sign up for the newsletter.

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Sign up for our Developer World newsletter

App Store Optimisation #5: Write an effective product description

In this fifth App Store Optimisation (ASO) post with our friends at App Promo, the last order of app store business requires that you have an effective product page – ideally, one that provides an accurate description marketed toward your target audience. If your writing talents aren’t on par with your coding skills, let this article show you exactly how to write a product description and make it effective. Read more after the jump.

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App Store Optimisation #5: Write an effective product description

App Store Optimisation #4: Sell your app through screenshots

For our fourth App Store Optimisation (ASO) post with our friends at App Promo, the focus shifts onto screenshots. When you’re trying to sell your app in an app store, don’t forget that users will rely on any screenshots that you make available, more so than the copy describing your app. For this reason, it’s important to consider the visuals as part of your sell-in. You’ll also need to avoid some common mistakes developers make when taking app screenshots. Read on and start making improvements to your screenshots right away.

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App Store Optimisation #4: Sell your app through screenshots

App Store Optimisation #3: The power of an app icon

For our third App Store Optimisation (ASO) post with our friends at App Promo, we take a good look at icons. The image you select as your app icon is the hallmark of your branding – appearing on the app tray of your user’s device, and from the app store where the user decides whether or not to download your app. Read further to learn how take advantage of the impulsive nature of a mobile user’s download behaviour by making your app icon stand out from the crowd.

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App Store Optimisation #3: The power of an app icon

App Store Optimisation #2: What’s in a name? Everything!

In this second App Store Optimisation (ASO) post with our friends at App Promo, we cover the topic of app naming. The name you select for your app is a critical part of your app development, as it represents the branding for your product. Read on to learn how to select a logical app name, and why sometimes choosing a creative, personal name may actually limit your app discovery.

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App Store Optimisation #2: What’s in a name? Everything!

App Store Optimisation #1: The importance of app store optimisation

Starting today, we’re exciting to bring you App Promo’s App Store Optimisation (ASO) series, where our friends from App Promo, a leading app marketing and strategy firm, reveal their best strategies for how developers can succeed in the business of apps. In this five-part summer series, we will cover an essential ASO topic each week, focusing how to optimise your app store product page – the key to your app’s success. Our first post covers the importance of app store optimisation, and your app store product page. Read on to learn why app store optimisation is so important.

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App Store Optimisation #1: The importance of app store optimisation

New experimental Illumination bar API available

Many people have contacted us about the API for the illumination bar available on a number of our Xperia™ smartphones, such as Xperia™ SP. And upon these requests from the developer community, we are as of today providing the Illumination API for free as an “experimental API”. This means you can experiment with illumination effects in your app in any way you like, but we will only provide limited documentation and no support. Read on to learn how to get started!

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New experimental Illumination bar API available

Open SmartWatch Project: Arduino publishes tool chain (alpha)

Last week we told you about the Open SmartWatch Project, and during the weekend Arduino and Sony arranged a workshop with the aim to come up with a proof of concept for how SmartWatch could be setup to work in an Arduino environment. The Arduino folks have since then continued to work hard, and they have now published a GitHub project that includes an alpha version of a complete tool chain, including the Arduino IDE (Integrated Development Environment). This will allow developers to innovate with SmartWatch on top of Arduino’s toolchain. Learn more in the full post!

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Open SmartWatch Project: Arduino publishes tool chain (alpha)

Browse the Sony Add-on SDK API references online (beta version)

This week we’ve added another long-sought-after functionality to Developer World, as it’s now possible to browse the API references for the Sony Add-on SDK online. So far, this functionality is still in beta, as we look to improve both the content and design, but nevertheless the functionality is there, and it’s available for you to use already now. Learn more in the full post.

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Browse the Sony Add-on SDK API references online (beta version)

Sony sponsors the Appiness Hackathon in Sydney

Do good. Geek out. Win big. That’s the slogan for Appiness hackathon taking place May 24-25 and June 1 in Sydney, Australia, and from Sony we’re proud to sponsor this hackathon with 50 Xperia™ devices. Appiness is a hackathon for people who want to make something new, and everyone from designers to engineers and entrepreneurs are invited to come together and build brand new apps that truly help people. Because that is what Appiness is all about, to help four different charities, and to do this each member of the participating teams will be equipped with an Appiness toolkit, including an Xperia™ device. Check out the Appiness website for more information.

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Sony sponsors the Appiness Hackathon in Sydney
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