New Developer World website launched

Today we’re proud to announce a new Developer World website. With the new site, we will continue to bring you the latest developer and technology news & tools for Sony Xperia™ products in an even better way than before. Now it will be easier for you to find our most popular content, such as tutorials, popular posts, articles, open sourced phone software, drivers and many other downloads, as we have restructured and cleaned up the site based on the feedback we have received from many of you. Read on to learn more!

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New Developer World website launched

Developing the next gen music app at Way out West [video]

One of the biggest and most influential music festivals in Northern Europe is Way Out West, in Gothenburg, Sweden. This year it took place on August 9-11, and it was preceded by a three day music hackathon in which Sony was part. The mission for the developers taking part in this hackathon was to try to create and build the next great music app. As part of the Sony collaboration with Gracenote, developers were presented with the opportunity to develop apps using the Gracenote API. Through the API, the participating developers could get access to the world’s largest database of music and video material. Check out the video above to get a glimpse of the action!

 

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Developing the next gen music app at Way out West [video]

App Promo tip #8: Get ahead with paid advertising

In this eighth weekly app promotion tip together with our friends at App Promo, we look at how you can succeed in paid advertising, whether it’s mobile, online, or printed. To ensure the money invested into advertising is well spent, be sure to go in with an objective carrying a clear message. It’s also important to keep your ad simple, and to know who your ad is targeting. With the right preparation, your ad launch can easily boost your marketing campaign efforts. Read further to learn how you can make the most out of paid media.

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App Promo tip #8: Get ahead with paid advertising

App Promo tip #7: Build your network and community connections

In this seventh weekly app promotion tip together with our friends at App Promo, we focus on networking within your circle professional and personal circles to increase the effectiveness of your marketing promotions. Tell your friends, your co-workers, and your business contacts about your product, and they may be able to spread the word exponentially. Also look for opportunities to market yourself and your product at conferences, tradeshows, and networking events. In this article, you’ll find out how to use networking to create opportunities for marketing your app. Read more after the jump.

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App Promo tip #7: Build your network and community connections

App Promo Tip #6: Reach out through social media

In this sixth weekly app promotion tip together with our friends at App Promo, we’re tuning into the marketing power that is social media. If you’re not already using communications channels such as Facebook, YouTube and Twitter, you’re really missing out on powerful, yet inexpensive marketing tools. In this article, learn how to maximise the opportunities with each of these social media channels and properly brand your app with success. Find out how after the jump.

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App Promo Tip #6: Reach out through social media

App Promo tip #5: Raise your rank through search engine marketing and optimisation

Our fifth weekly app promotion tip together with our friends at App Promo examines the basics of search engine marketing (SEM) and search engine optimisation (SEO). You may not have heard of it, but most likely you’ve already done it. With search engine marketing, you’re simply using the internet to promote your website by increasing its visibility in search engine results. Search engine optimisation, adjusting your website content to achieve a higher ranking in search results, is part of this marketing.

Read on to learn how to make it all happen, and ensure yourself with a higher ranking.

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App Promo tip #5: Raise your rank through search engine marketing and optimisation

App Promo tip #4: Reach out to press and bloggers

For our fourth weekly app promotion tip together with our friends at App Promo, we explore the topic of press and blogger outreach. If you want to generate some publicity around your app, you should definitely take advantage of the power of media. Not a strong writer? No need to worry! This article guides you through the steps for starting your own publicity campaign, including how to write a press release, using search engine optimisation, news distribution, and more. Read more after the jump.

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App Promo tip #4: Reach out to press and bloggers

App Promo tip #3: App store marketing

Our third weekly app promotion tip together with our friends at App Promo takes a closer look at app stores. Using these channels to market and sell your apps is your best tool for getting users to discover your app, so understanding how to best use these stores can make all the difference for you, your app, and your business. Follow the jump to learn how to position your product in apps stores, how to make the most out of keywords and categories, how to handle reviews and rating, and much more.

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App Promo tip #3: App store marketing

App Promo tip #2: Getting app pricing right

In our second weekly app promotion tip together with our friends at App Promo, we’re looking at app pricing. Now that you’ve successfully created your app, your next step is to figure out how much you should charge users for it. Or maybe you’re thinking of not charging anything at all, but plan to earn revenue in other ways, such as through in-app sales. Read more about how to get your app pricing right in this article.

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App Promo tip #2: Getting app pricing right
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