App Promo tip #3: App store marketing

Our third weekly app promotion tip together with our friends at App Promo takes a closer look at app stores. Using these channels to market and sell your apps is your best tool for getting users to discover your app, so understanding how to best use these stores can make all the difference for you, your app, and your business. Follow the jump to learn how to position your product in apps stores, how to make the most out of keywords and categories, how to handle reviews and rating, and much more.

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App Promo tip #3: App store marketing

App Promo tip #2: Getting app pricing right

In our second weekly app promotion tip together with our friends at App Promo, we’re looking at app pricing. Now that you’ve successfully created your app, your next step is to figure out how much you should charge users for it. Or maybe you’re thinking of not charging anything at all, but plan to earn revenue in other ways, such as through in-app sales. Read more about how to get your app pricing right in this article.

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App Promo tip #2: Getting app pricing right

Want to join us at Sony’s exclusive Google TV all access party?

Google I/O is just around the corner, and whether or not you were able to register, come to Sony’s Google TV All Access Party on June 28th at 7:30pm. Join for cocktails and appetizers while learning about the latest Sony Google TV product. Register now, because the first 500 people through the door will receive a free Sony Internet Player with Google TV!

And if you weren’t one of the lucky 5,000+ people to get a Google I/O ticket (even though you had six registration windows open and ready to go at 7am), and if you’re not willing to shell $4000 USD for a ticket on eBay, join us across the street from the Moscone Center for a FREE developer event. On June 27 and 28, from 10am to 4pm, come to the WIP Demo Lounge where you can check out all of the latest Xperia™ smartphones, get the latest developer info, enjoy free food and drinks, and more!

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Want to join us at Sony’s exclusive Google TV all access party?

App Promo tip #1: Understand your product

Starting today, we’re introducing App Promo’s developer 101 tutorial series, where we’ve asked our friends at App Promo, a leading app marketing and strategy firm, to share some of their best hints and tips for developers. We’ll be sharing their tutorials as a summer series of blog posts that will be published weekly for the next 10 weeks.

App Promo’s first tip focuses on the importance of understanding your product. In order to create a truly successful product, you must take a step back and look at your app from outside-in. What is the purpose of the app and why would a user in your target group use it? Have you defined a target group? If you spread too thin when defining your target group, you might not get any pickup in any demographic groups. If you instead target a well-defined group, you’re improving your chances a lot of getting successful with this group. From there, you can widen your scope. This concept and much more is explained in this article. Learn more…

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App Promo tip #1: Understand your product

Mobile BRAVIA® Engine explained [video]

Do you have an Xperia™ smartphone that comes with Mobile BRAVIA® Engine? Are you curious to find out more about what this Sony technology actually does? Mobile BRAVIA® Engine is a high quality image engine that utilises technologies that have been successfully proven in Sony BRAVIA® TVs for a number of years. The Mobile BRAVIA® Engine combines contrast enhancement technologies used in Sony BRAVIA TVs with colour management, and adds sharpness filters and noise reduction to display vivid beautiful images and videos on your Xperia™ smartphone. The Mobile BRAVIA® Engine is included in most Xperia™ smartphones, and its effects apply to image and video viewing. Go on reading after the jump where we describe the technology in more detail!

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Mobile BRAVIA® Engine explained [video]

Sony SmartWatch developer campaign ends soon – last call for submissions

With our Sony SmartWatch developer campaign in full swing, we’d like to remind you that Tuesday, June 26 is the last day to submit SmartWatch apps to Google play in order to get your free Smart Wireless Headset pro, and most of all, the chance of being promoted in Sony’s social media channels. We’re also still sending out SmartWatches to developers submitting their SmartWatch app ideas through our online form. Read on to get a status update on this campaign, and to get helpful links to aid in your SmartWatch app development.

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Sony SmartWatch developer campaign ends soon – last call for submissions

SmartWatch firmware update released (and you can still get a free device)

Last week we released a firmware update for the Sony SmartWatch, which includes new UI updates and improved performance. And if you’re a developer, don’t forget that you can get a free SmartWatch device if you come up with a good idea and plan for a new SmartWatch extension. If you submit a new SmartWatch enabled app to Google Play before June 26, we will also send you a Smart Wireless Headset pro as a bonus! We might also ask to promote your app in Sony’s social media channels… Check out the video above, and the Free SmartWatch campaign page to learn more!

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SmartWatch firmware update released (and you can still get a free device)

Talented developers get free SmartWatch devices at AnDevCon, shipping to online applicants starts now!

Our search for apps and app ideas that can be extended through the Sony SmartWatch kicked into full gear at last week’s AnDevCon and with great success. We got a great response from those attending the SmartWatch session and lines of developers eager to share their SmartWatch app extension ideas with our judges. Close to 100 SmartWatches were handed out among the 1,200 developers in attendance.

In addition, we will today start to ship the first SmartWatch devices to those developers who have applied online. Read on to learn how you can submit your apps/app ideas and get a free SmartWatch, as well as promotion in Sony online media channels if your app is successful!

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Talented developers get free SmartWatch devices at AnDevCon, shipping to online applicants starts now!

Learn about the new features in EDK 2.0 (and what others did to get more visibility)

In the latest version of our Extension Development Kit (EDK 2.0), which will let you create app extensions for the Timescape and Music player apps in Sony Xperia™ phones, we’ve included some useful new API features. For example, you can now include the number of user reactions for your Timescape™ event. You can also make it possible for the end user to interact with an event object in the Timescape™ spline, without launching a detailed view. These updates will make it easier to create compelling app extensions that stand out. A bunch of developers have already created their own EDK extensions – learn more after the jump!

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Learn about the new features in EDK 2.0 (and what others did to get more visibility)
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