App Store Optimisation #2: What’s in a name? Everything!

In this second App Store Optimisation (ASO) post with our friends at App Promo, we cover the topic of app naming. The name you select for your app is a critical part of your app development, as it represents the branding for your product. Read on to learn how to select a logical app name, and why sometimes choosing a creative, personal name may actually limit your app discovery.

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App Store Optimisation #2: What’s in a name? Everything!

App Store Optimisation #1: The importance of app store optimisation

Starting today, we’re exciting to bring you App Promo’s App Store Optimisation (ASO) series, where our friends from App Promo, a leading app marketing and strategy firm, reveal their best strategies for how developers can succeed in the business of apps. In this five-part summer series, we will cover an essential ASO topic each week, focusing how to optimise your app store product page – the key to your app’s success. Our first post covers the importance of app store optimisation, and your app store product page. Read on to learn why app store optimisation is so important.

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App Store Optimisation #1: The importance of app store optimisation

New experimental Illumination bar API available

Many people have contacted us about the API for the illumination bar available on a number of our Xperia™ smartphones, such as Xperia™ SP. And upon these requests from the developer community, we are as of today providing the Illumination API for free as an “experimental API”. This means you can experiment with illumination effects in your app in any way you like, but we will only provide limited documentation and no support. Read on to learn how to get started!

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New experimental Illumination bar API available

Open SmartWatch Project: Arduino publishes tool chain (alpha)

Last week we told you about the Open SmartWatch Project, and during the weekend Arduino and Sony arranged a workshop with the aim to come up with a proof of concept for how SmartWatch could be setup to work in an Arduino environment. The Arduino folks have since then continued to work hard, and they have now published a GitHub project that includes an alpha version of a complete tool chain, including the Arduino IDE (Integrated Development Environment). This will allow developers to innovate with SmartWatch on top of Arduino’s toolchain. Learn more in the full post!

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Open SmartWatch Project: Arduino publishes tool chain (alpha)

Browse the Sony Add-on SDK API references online (beta version)

This week we’ve added another long-sought-after functionality to Developer World, as it’s now possible to browse the API references for the Sony Add-on SDK online. So far, this functionality is still in beta, as we look to improve both the content and design, but nevertheless the functionality is there, and it’s available for you to use already now. Learn more in the full post.

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Browse the Sony Add-on SDK API references online (beta version)

Sony sponsors the Appiness Hackathon in Sydney

Do good. Geek out. Win big. That’s the slogan for Appiness hackathon taking place May 24-25 and June 1 in Sydney, Australia, and from Sony we’re proud to sponsor this hackathon with 50 Xperia™ devices. Appiness is a hackathon for people who want to make something new, and everyone from designers to engineers and entrepreneurs are invited to come together and build brand new apps that truly help people. Because that is what Appiness is all about, to help four different charities, and to do this each member of the participating teams will be equipped with an Appiness toolkit, including an Xperia™ device. Check out the Appiness website for more information.

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Sony sponsors the Appiness Hackathon in Sydney

Sony experts present new kernel research and a tool to measure wake up latency at LinuxCon Japan

Next week, experienced Linux developers Frank Rowand (left) and Tim Bird (right) from Sony will be presenting at LinuxCon Japan, where many top Linux developers, administrators, users and experts will come together. Frank will share insights on how to use and understand the Real-Time Cyclictest benchmark, and Tim will explain how Linux developers can reduce the size of their Linux systems (and possible improve their performance in the process). Learn more the event and the presentations after the jump!

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Sony experts present new kernel research and a tool to measure wake up latency at LinuxCon Japan

Technology reboot: Updated list of GLONASS-supported Xperia™ devices

Last year, we published a story covering GLONASS (Globalnaya Navigatsionnaya Sputnikovaya Sistema), a Russian, radio-based satellite navigation system covering the globe (locations mapped above), which a number of our Xperia™ devices support. In addition to an overview of GLONASS support in our latest Xperia phones from Sony Positioning Specialist, Magnus Persson, he also explained how you can incorporate the feature into your own apps. And in that time, our list of GLONASS-support devices has increased from 8 to 21. Read on to get the full list and a general recap of GLONASS technology.

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Technology reboot: Updated list of GLONASS-supported Xperia™ devices

How Sony’s Exmor RS™ image sensor technology for mobiles work

Starting with Xperia™ Z and Xperia™ Tablet Z, you’ll find that many* of the new Sony Xperia™ devices come with the Exmor RS™ for mobile image sensor, which brings powerful capabilities derived from Sony’s digital cameras . This technology is the first to use a stacked, back-illuminated CMOS image sensor, which is a hardware improvement that achieves razor-sharp pictures in low light conditions. Exmor RS™ for mobile also brings the possibility to capture both HDR (High Dynamic Range) video and photos. Read on to learn more on how Exmor RS™ for mobile works.

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How Sony’s Exmor RS™ image sensor technology for mobiles work

Take the App Promo Developer Survey and win an App Store Optimisation package worth $1,500

Our friends at App Promo have just opened up their 2nd Annual Developer Survey, which looks at how developers are performing with their apps from a discovery and financial perspective. The study aims to gather data to illustrate trends and insights that represent the developer community at large, and which will be used to create an infographic and white paper at the end of May this year. The survey runs from now to May 5, 2013. As an incentive for completing the survey, App Promo is also giving away the chance to win an App Store Optimisation package worth $1,500. So get started on the App Promo survey right away!

Click the Read more link below to read all of our App Promo developer tips.

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Take the App Promo Developer Survey and win an App Store Optimisation package worth $1,500
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