The Developer World website is an essential part of Sony Mobile’s developer outreach. Other important channels include the SonyXperiaDev Youtube channel and the SonyXperiaDev Twitter channel. These channels are are all being run by one dedicated global team. We’re collaborating with many departments and regional offices within Sony (most notably the software department, the technology office and the marketing organisation) to get the best developer information and tools out there, and also to get your best ideas and areas of interest shared and spread within Sony. Our aim is to bridge our internal software development with external developers, in terms of innovation and knowledge sharing.