Stand out from the crowd

Get your app promoted by Sony with the Stand out from the crowd programme

Today we kick-off the Stand out from the crowd programme, which is an app search campaign where we’re looking for professional developers with high quality apps that can bring something extra to the Sony experience. As part of the Stand out campaign, we will send out hundreds of devices to selected developers. We will also offer selected developers app promotion in online Sony channels, and at industry tradeshows like CES or Mobile World Congress. Get all the facts in the full post.

Develop for new Sony products & APIs
The Stand out from the crowd programme is targeting developers who are creating exciting apps and services with our current and upcoming SDKs, for the newly announced products from Sony. You could, for example, target the new SmartWatch2, the smartphone attachable lens-style camera DSC-QX100, Smart Imaging Stand IPT-DS10M, or the Xperia Z1.

We want you to use one or more of the following APIs in your app or service, to be included in the Stand out campaign:

  • Smart Extension APIs for SmartWatch 2 (coming soon)
  • Camera Add-on API for Xperia Z1 (coming soon)
  • Camera Remote API (beta)
  • Motion API for Smart Imaging Stand IPT-DS10M
  • NFC & FeliCa API

Get your app promoted by Sony
If you apply for and get admitted to the Stand out programme, we will offer essential benefits and promotion opportunities: promotion in our marketing channels, the chance to join us at big trade shows, and the option to get real devices to develop and test on. Exact benefits will be discussed individually with each developer being admitted to the Stand out programme, depending on business potential, level of innovation and other factors.

How to participate
You can apply for the Stand out programme with an app that uses the required APIs, or with an idea for an app.  If you apply with an app, you are asked to provide the following information:

  • Which of the required APIs you are using.
  • Link to your app (if published).
  • Short description of your app (optional).

If you apply with an idea for an app, you are asked to provide the following information, so that we can make sure you are a professional and experienced developer with a serious intent to develop the app:

  • Which of the required APIs you are planning to use.
  • Description of your app idea and how you plan to realise it.
  • Link to your top application (previously published).
  • Number of downloads of your top application.

If you’ve got a great idea – and the ability to make it real – you could have what it takes.

Apply to join the Standout programme for a chance to work with the latest technical innovation and new exciting devices from Sony. Apply and get all the details in the Stand out from the crowd section!

More information

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