Sony Ericsson at Google Developer Day in Tokyo

Tomorrow, the Google Developer Day will take place in Tokyo. It’s a one-day event where you have the opportunity to learn more about Google developer products and meet the engineers who work on them. The event deals with mobile and web technologies including Android, HTML5, Chrome, App Engine, Google Web Toolkit and more. I got a chance to have a chat with Abbas Sumar, Application partner manager from Sony Ericsson who will attend the event. Abbas Sumar is looking forward to an exciting day with the latest trends and developments within Android applications!

So, who is Abbas Sumar?
- I’ve been in the telecom industry for almost 20 years now, and about 10 years ago I started at Sony Ericsson, and was then involved in creating the Developer Program. Today I work as an Application partner manager, located in Singapore since two years ago, where I’m responsible for business development, establishing and providing application developers with global and regional go-to-market distribution opportunities such as preloads, bundling and online channels.

Why are you based in Singapore?
- I would say that there are a couple of reasons. One is that it’s a growing market counting Singapore, Taiwan and Japan, where Singapore is a hub for the region. Another one is that we want to encourage and motivate the developers in that region as well and establish new partnerships where possible. We also want to look into the local and regional collaboration in the area. In addition to this, Singapore is in a good time zone when it comes to contacts with the planning centre in Tokyo & Beijing.

You’re going to attend the Google Developer Day in Tokyo tomorrow, what will you do at the event?
- We will have a Sony Ericsson show-case, where we will talk about the Sony Ericsson Android market, and show the latest within our devices and applications. We want to be more visible with our applications and get feedback from developers to see if they appreciate what we can deliver. Also, I want to see what’s out there from a business development perspective and what we can expect in the future. It will be really interesting to meet new developers, from for example Japan, China, Korea and other nearby located countries, to exchange ideas, find new potential collaborations in a successful region. All this will hopefully mean that we can deliver even better applications that match current expectations and visions on the market, as the communication entertainment brand.

What are your expectations on the event?
- I hope to see some really interesting applications, and more deeply understand what the developers expect from the industry. It will also be interesting to see what they have developed on regional level, not only globally. It’s very important to play an active part in the ecosystem to be able to grasp the expectations put on Sony Ericsson. Besides this, I’m excited to see where we are heading and find new collaboration partners to move forward.

If you have any questions to Abbas Sumar, please contact him by sending an email on abbas.sumar@sonyericcson.com.

Visit the Google Developer Day to find out more about this event.