SHOW ME THE MONEY – Sony Ericsson at APPNATION 2010 in San Francisco, Sept 13-14

I would like to announce thatSony Ericsson is planning to attend the first ever APPNATION 2010 event this September. The APPNATION conference and expo will be held at the Moscone Convention Center in San Francisco, CA from September 13 to 14.


Sheana Hogan.

Our very own Sheana Hogan, Business Development Manager at Sony Ericsson, will be attending both days of the conference. Sheana, by the way, is responsible for defining partnership opportunities, driving developer ecosystems, and building strategic alliances with operators and independent software vendors. If you see her, please say hello and exchange a business card.

The theme for this year’s event – Show Me the Money – makes perfect sense when considering the lineup of conference schedule topics, which range from Entrepreneur’s Workshop Series: Where the Investment Dollars Will Flow in the Next 12 Months to Monetization Tactics: Monetizing on Android to App Business Models: How Do You Value Your Product and (What) Should You Charge for It?.

Drew Ianni.

I had the fortunate opportunity to have a quick Q&A session on August 27 with Drew Ianni, the founderof APPNATION, to ask him about the event:

What can attendees expect to get out of going to the APPNATION conference?

- Attendees will be immersed in engaging and informative dialogue surrounding the business of apps and the emerging app economy. Developers of all shapes-and-sizes, media and advertising executives, investors, hardware and infrastructure companies, and the broader app community will be mashed up and learn from one another about discoverability, monetization, new media business models, advertising and marketing strategies, product road maps and innovations, and consumer insights and analytics.

What is this year’s theme – Show Me the Money – all about?

– {The theme} is fundamentally about helping all companies in the app economy learn how to monetize, especially small-and-medium-sized developers.

Not only did I get an exclusive interview with Drew, he graciously provided Sony Ericsson with a super-secret, personal discount of 50% off the registration cost for an all-access, full conference pass. SCORE! Just use the promotion code DIFC50 on the APPNATION Conference online registration page.

Sony Ericsson hopes that you’re as excited to attend APPNATION 2010 as much as we are!

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New version of Sony Ericsson’s WebSDK Packager tool available

We are excited to introduce a new release of the WebSDK Packager tool, which now provides support for the Mac OS® X platform. WebSDK Packager version 1.2.1 is an all-in-one tool for building, simulating and packaging an application’s web components into a single native shell. The updated WebSDK Packager tool can be used across Windows or Mac OS platforms for development and deployment of web applications on Android™ and Symbian™ devices. WebSDK Packager also provides developers with exciting sample applications that can run on all Sony Ericsson Android and Symbian phones, including the Xperia™ X10 and Xperia X10 mini pro.

Based on PhoneGap’s open source framework, WebSDK Packager is a great tool for someone who has great expertise with HTML CSS and JavaScript and is adept at creating web applications, but is not familiar with the complexities of the mobile environment. WebSDK Packager allows Android™ developers to create mobile web applications by packaging their web components inside a native shell for Android. For Symbian developers, WebSDK Packager uses the PhoneGap API with web runtime (WRT) widgets. This truly enables developers to write code once and deploy on multiple platforms. With support of this tool on Windows and Mac OS platforms, developers can use the tool on their preferred platform.

For those not familiar with PhoneGap, it is an open source development framework for building cross-platform mobile apps that run on different mobile platforms including Android, Symbian, iPhone®, iPad®, Palm® and BlackBerry®. The PhoneGap open source code has been downloaded more than 250,000 times and there are thousands of PhoneGap-based apps in various platform stores. We also welcome the recent announcement by Symbian to integrate PhoneGap library in their web extensions package.

Sony Ericsson supports cross-platform web development and sees this as an important enabler for developers to create exciting new services across web and mobile. Sony Ericsson announced support for PhoneGap framework in 2009 and our WebSDK Packager as part of a broader approach to simplifying the application and services development on mobile devices for developers.

Additionally, we will begin referring to Sony Ericsson’s WebSDK as a “Packager”, which aligns with the true functionality of the product – a complete tool for developers to build, simulate and package their application’s web components into a single native shell.

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New version of Sony Ericsson’s WebSDK Packager tool available

Reducing power consumption of connected apps

This post covers a few important guidelines on how reduce power consumption of polling Android applications, i.e. applications that regularly connect to the internet. Attached is a small sample project that puts all of the tricks into practice by setting up a background service that polls Twitter trends regularly and logs them to a file. By downloading the sample app and applying these guidelines, you will reduce the power consumption of your app by magnitudes, if you haven’t before.
We will cover four guidelines:
1. Synchronize you polls with other apps
2. Make polls short
3. Manage your connections
4. Stop your services

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Three questions to Henrik Lindau, visiting the Game Developers Conference™ Europe

Today is the last day of the Game Developers Conference™ Europe in Cologne, Germany. To get a hint of the hot topics I called my colleague Henrik Lindau, Partner manager at Sony Ericsson, who’s visiting this conference.

What are you doing at the Game Developers Conference™ Europe?
- I’m are here to check out the latest trends, to learn more about the industry, to learn more on how people are making money on games, and to see what games are best suited to include in our future phones. I’m also meeting a number of interesting partners in the industry, to see if there are any interesting collaboration opportunities, Henrik says.

What‘s in focus at this conference?
- I must say social games. Games where you combine classic game elements, your friends and social networks, and put it in a massive multiplayer environment. Many people and companies are focusing on this growing segment. Related to this, there is also a lot of focus on what games will be big in the future. For example, how casual games that you just play for a few minutes at a time will evolve and co-exist with the classic hardcore games that you play concentrated for a longer period of time. Some people say that casual games are already the new hardcore games.  The million dollar question is however how to make money out of your game. And there seems to be many different answers to that question. Many people seem to be looking at ads as a growing source of income for games though, at least when it comes to social games. 

What’s your biggest impression?
The one thing that strikes me the most is the fact that everyone is interested in games now. Success stories like Farmville, with up to 40 million daily users, has really opened a lot people’s eyes. But still some people say that we have only seen the tip of an iceberg. That’s where I see Sony Ericsson playing a big part. For example, by including a really interesting game in a phone, we can elevate new exciting cross platform game propositions. Users can play parts of the same game on the phone, on the computer and maybe on other platforms too, for example Facebook. Cross platform games will be an important part of the game industry in the coming years, Henrik sums it up.

Visit the Game Developers Conference™ Europe web site to find out more on this event.

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The Xperia™ X10 now available in the U.S. market

The greatly anticipated Sony Ericsson Xperia™ X10 is now available to U.S. customers, as you might have seen in the announcement from AT&T and Sony Ericsson.  This surely is welcome news if you’re in the U.S. and keen to get your hands on the Xperia™ X10. What’s especially interesting with AT&T’s offer is the price – $149.99 on a two contract and minimum data plan. Sounds like a fair deal, right?

For developers, Sony Ericsson has put together an add-on for the Android™ SDK, including the splash screen, backgrounds, an Xperia™ X10 skin and some other stuff.

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